As an emotional mentor for millions of netizens, how does @陶白白Sensei maintain his high popularity?

In the fast-paced modern life, many young people like to use zodiac signs as social topics to find and solve their confusion and anxiety. Many people also say that they believe in zodiac signs because they want to "understand themselves through zodiac signs." How does Tao Baibai, a popular zodiac blogger, keep the topic of zodiac signs popular? Let's take a look.

If we talk about the most popular astrology bloggers, @陶白白Sensei must be one of them. At present, he has 21.45 million followers on Douyin and 18.15 million followers on Weibo. On platforms such as Bilibili and Xiaohongshu, his fans have also reached millions. On social platforms, discussions about his interpretation of astrology always attract a lot of attention.

Why is @陶白白Sensei able to stand out from other astrology bloggers and maintain a high popularity? What is the magic of his content that makes so many netizens obsessed with it?

01 All twelve constellations benefit equally, maximizing the audience

Looking through @陶白白Sensei’s Douyin homepage, it is not difficult to find that he will interpret the emotional life issues that fans are more concerned about according to different zodiac signs to cover as many audiences as possible.

At present, his Douyin homepage has produced a lot of collections, including "How to maintain friendship with the twelve zodiac signs", "The ideal type of the twelve zodiac signs", "How to understand the inner thoughts of the twelve zodiac signs", "What to do when the twelve zodiac signs are angry", "How to confess to the twelve zodiac signs", etc. It is not difficult to see from the collection titles that these questions do not have clear directions, but are situations that most people may encounter in their lives, which makes it easier for users to bring themselves into the scene.

For example, the collection "What is it like to be in love with the 12 zodiac signs", this emotional topic has aroused the interest of many users, and the current number of views has reached 120 million.

In this collection, the video with the highest number of likes is "What is it like to be in love with a Libra", which has 279,000 likes. In this video, Tao Baibai analyzes that Libra is easier to talk to and get along with than other signs, and has a softer heart. In most cases, they will not bring their emotions into other scenes, but they find it difficult to tolerate "no response" during communication. Overall, this is a sign with a better love experience.

This analysis sparked a lot of discussion among netizens. Some netizens said, "Libra women are really easy-going. They like a harmonious atmosphere around them and don't like people who keep silent." Some netizens also analyzed in the comment section why Libra people are easier to talk to. "Libra has a fear of making choices. Making choices is very difficult for Libra. They are particularly entangled and don't know how to choose. Libra also has difficulty in saying no and finds it difficult to say no, so everyone thinks Libra people are particularly easy to talk to."

In the collection "Why are the 12 zodiac signs emo and how to relieve it", the video about Scorpio has received 216,000 likes. In the video, Tao Baibai said that Scorpio is a zodiac sign with super stress resistance and rarely shows negative emotions. He will only be emo when he clearly knows that he is wasting time and energy but can't do anything about it, and sometimes he will even seek this feeling.

Some netizens commented in the comment area, "It's so accurate. When I saw the title of this issue, my heart was wondering why I should relieve emo, I like emo", "The only person who understands me is Tao Baibai", "I don't know about the others, but the feeling of powerlessness will really make me collapse"...

In addition to a collection of analyses of the twelve zodiac signs for common emotional issues, Tao Baibai also uses hot topics to build momentum for his own content. For example, under the topic "All of TikTok is taking a love pop quiz," Tao Baibai produced a video with the theme "Aries is really not love-brained."

In this video, he mentioned that Aries is not a love-brained person, and is even very far from it. Aries may suddenly like someone, or find someone interesting, but in fact this cannot be called love, it can only be called a little bit of good impression. Once they find that the other person has bad habits that annoy them, or the other person starts to pursue them madly, or they find that the other person is not interested in them, Aries will instantly lose this good impression.

This video resonated with many netizens, "Aries is not love-brained, we are just very sincere when we like someone", "Aries girl is obsessed with someone, but I am sober", "Aries is sober and decadent"...

In addition, he also mentioned in the video that Aries is the zodiac sign most likely to enter a state of neither sadness nor joy at the age of 25 or 26, which was also affirmed by many netizens.

02 What is the charm of astrology bloggers?

In the fast-paced modern life, many young people suffer from confusion and anxiety. When they are unable to resolve these negative emotions by themselves, they develop a need to obtain results and analysis from the outside world.

As a topic of social conversation among young people, horoscopes cover a wide range of topics. According to a survey conducted by the Social Survey Center of China Youth Daily, 70% of the participants said that many people around them like horoscope culture, and more than 50% said that they believe in horoscopes because they want to "understand themselves through horoscopes."

Constellation bloggers use constellations as a vehicle to analyze the various emotional and even emotional problems that young people will encounter in life, and combine them with life scenarios to impress users with details, thereby causing emotional resonance among the group and becoming a breakthrough for young people to release their emotions.

@陶白白Sensei is good at using scenario-based descriptions to break down the emotional problems that bother young people one by one. For example, in the video "What is it like to be in love with a Libra", Tao Baibai said that Libras will not be emotional in normal life. For example, two people agreed to go out at 6 pm, but they had a quarrel at 5 pm and were in a cold war for an hour. At 6 pm, Libras would still change their clothes and shoes to go out, and rarely let quarrels affect their original plans.

In the video "Why are Scorpios emo and how to alleviate it", Tao Baibai also used life-like scenario cases. He said that Scorpios will be emo when they feel that they are declining but can't do anything about it. For example, in a relationship, he will not feel emo because of ambiguity and unrequited love, but when two people have been in love and suddenly one day they find that their feelings are fading, they want to hold on but can't, and they have to watch their feelings disappear bit by bit, they will become emo.

Many netizens said that Tao Baibai was really accurate. One commented, "What he said is so right. How can it be so accurate? I didn't know what was going on. When a bystander said it, it was suddenly clear to me."

03 Conclusion

Although @陶白白Sensei has a large fan base on the entire Internet, it is not difficult to find out from observing his accounts on various platforms that the commercialization of his content is not obvious. For example, his Douyin account is basically all about zodiac signs, and there are only 19 items in the window.

The reason why @陶白白Sensei's content is not overly commercialized may be related to his personality. In an interview with the "Houlang Research Institute" in 2021, he said, "If a person links all the so-called abilities and values ​​with money, I can imagine what I will become. If you can't overcome this desire, then just don't touch it. Compared with (bloggers) of the same level, my income is not the lowest, but it is almost incomparable."

Now, more than a year has passed, and Tao Baibai still maintains a balance between content and commercialization, without overdrawing his commercial potential. Perhaps it is this obsession with high-quality content that has enabled him to maintain a high level of popularity.

Author: Aries; WeChat public account: KOL User Manual (ID: KOL-TOPKLOUT)