What do people want to see when they look at treasure appraisal?

Are you paying attention to the recently popular "Listening to the Spring to Appraise Treasures"? Just a glance can give you a glimpse of the past and present of this artifact, which many people think is magical. Apart from people in the industry, what is the purpose of watching this kind of live broadcast? In this article, we will try to analyze it.

A few years ago, Zhang Yixing had a drama called "Golden Eyes".

When appraising treasures, people don't need to bother with cultural and historical knowledge. Just a glance can give you a glimpse of the past and present of the artifact. If there is an ancient picture, then the artifact must be real. If it is a modern workshop image, the artifact must be fake. No matter whether it is from the Shang and Zhou dynasties or the last week, it can be solved 100% by the Golden Eye System.

Logically speaking, with such a great skill, one must walk on the edge of the law to make money, but the hero sticks to his heart. If it is customized according to the model of the current short video treasure appraisal "Listening to the Spring", the title should be "No one helps me to reach the top of the mountain, I walk on the snow to the top of the mountain."

From last year's live broadcast room with 100 people to this year's National Day suspension, the number of fans soared by 5 million and has now reached 25.47 million. Listening to the springs and appraising treasures has become a popular subject in short videos. People continue to post their antiques in the comment area, asking "Does this one open the door?" The enthusiasm is no less than that of the national treasure appraisal in the TV era. Wang Gang (Heshen, not the one who cooks) hit the fake with a sledgehammer, causing the audience to sigh.

Treasure appraisal in short videos is faster and more ruthless than on TV. Tingquan’s several sets of jargons are well known by old fans. Let it settle down (it’s a fake), turn it over a little closer (it looks a bit like the real thing), where did you get it (it’s basically worth it), play music life style (very open), play music "Spring Courtyard Snow" (especially open), what will you do with the treasure next (test whether to pass it on), the collector passes it on (Tingquan smiles and sends pictures), the collector refuses (falls face, let it settle down).

In one hour of online streaming, the density of collections exceeds that of seven or eight episodes of treasure appraisal variety shows. There are also the gossipy crowd's favorite stories of heavenly bureau secret talks, supernatural stories, rich brother modesty, tomb robbing and blowing out the lights... How can it not make people linger?

01 Observe the various aspects of life

In the 1980s, collectors found many good things from farmers’ homes, which led to the emergence of a “market situation”. My uncle encountered this when he was young:

He was on a business trip and saw a farmer selling vegetables at the entrance of the train station, with a broken pottery jar next to him. The pottery jar showed some bright colors, and he wiped it with his hands and found that it was all silver dollars. The farmer didn't seem to know the value of the things in the jar. He had just negotiated the price to buy it, and someone next to him said that he had seen it before and went home to buy it with money. After several twists and turns, the other party asked him to give up the jar for some money. The uncle was overjoyed, but the more he got on the car, the more he thought about it. He got off the car to find an expert to check it, and found that it was all fake. He was so angry that his eyebrows were crooked!

The situation in Tingquan Treasure Appraisal was even more sensational. A man had a copy of the 2008 edition of the Palace Museum, decorated with 999 gold, which was sold for 188,000 yuan and limited to 1,000 copies. Tingquan saw that the certificate was genuine, but the collection was no longer the 2008 edition of the Palace Museum, but had been replaced by someone else.

After asking, I found out that the collector had taken the painting to be appraised. They had already prepared the collector's edition imitation, just waiting for someone to take the real painting to be appraised! The 999 gold high-quality goods from the Palace Museum were just replaced with 9.9 free shipping goods. Tingquan said: "There is a saying in our antique circle that a good artwork (fake) is waiting for a destined person. Maybe my generation can't wait, but my next generation can. And this work is completely consistent with you, and it was matched in the shortest time!"

In addition to the terrifying bureaucracy that makes people sweat, the terrifying artifacts are also one of the interesting things to watch in Tingquan's live broadcast room. Once, three college students found some strange things in their rented house and quickly contacted Tingquan for help. At the beginning, Tingquan thought that the Luoyang shovel and the old sword were just some abstract things that college students did to make them "more masculine". When the rusty saber and the human-shaped cow appeared, Tingquan was in a bad mood and said, "Move it!"

Afterwards, a master of metaphysics interpreted the situation in the comment section as a woman must have died tragically in the rental house before, and the mahogany wood and sword were used to suppress her. Of course, there were also staunch materialists who believed that this was a way for the landlord to defraud the deposit: decorating the house in a gloomy way to scare the tenants away before they had even finished their stay.

Compared with the sky and haunted houses, the more "chilling" is the show-off wealth. Sometimes I am so poor that I really want to call the police! When the son of the Ye family AKA connected to Tingquan, a set of dragon robes had scared the other party out of their wits, and the thangka was even more shocking; AKA is strong, but the daughter-in-law of the Rong family has a lot of national treasure stamps, which are even more shocking. There are national bonds and Qing Dynasty dragon tickets. I believe it if my ancestors take out the Beijing Yihuan house deed during the Daoguang period;

The small National Museum is even more amazing. It is said that I have a collection of the National Museum, and I have a collection of the National Museum. If it is placed in "Journey to the West", wouldn't it be a proper "Little Western Paradise with Yellow Eyebrows"? Even if it is not the real National Museum, it can still scare ordinary people; the 10,000-square-meter exhibition hall when the son of Northeast pigeon king Huang Liqing was connected online also opened the eyes of the ordinary people like me in the live broadcast room. Especially a painting jointly signed by 108 people, more than 50 people went there during the Malaysia Airlines flight. It turns out that there is an information gap with the rich. Until now, I didn't know that there were so many painters sitting on it.

02 Taste the “final word”

Wang Gang hosted a popular show called "Collections of the World". Its special feature was that things that were identified as fake would be smashed on the spot. This caused a lot of controversy at the time, and the legend of "Wang Gang accidentally smashing 200 million cultural relics" has been around for many years.

The cause was that the cup of collector Fu Changyong was smashed, and he found a third-party agency to identify it as authentic. In a rage, he sued Beijing TV and Wang Gang. However, because he had signed an agreement with the program team before, he lost the first and second trials.

The authenticity and value of cultural relics are difficult to determine in a one-time transaction. When I first started learning ancient characters, I asked my teacher a critical question. "If someone in the early Han Dynasty forged the bamboo slips from the Warring States period, it would be impossible to tell them apart using today's dating technology. So are these bamboo slips real or fake?" The teacher laughed. The forgeries from the Han Dynasty would be considered cultural relics today.

Zhejiang University was competing with Tsinghua University and Peking University. Seeing that alumni of both universities donated bamboo slips, they became anxious and ended up buying a batch of fake Warring States bamboo slips in the cultural relic market. The mysterious thing is that the bamboo slips are ancient, but the words on them are forged by modern people. This is also a natural situation, and I won’t elaborate too much. If you think about it carefully, every generation imitates some artworks of the previous generation (such as the Yongzheng imitation Ru kiln). It was a fake at the time, but it should be considered "authentic" as time goes by.

In the case of Tingquan Treasure Appraisal, it has used short videos to reproduce the traditional "treasure appraisal model" and has become a top-tier program, so naturally it has its own set of tricks.

Compared with treasure appraisal variety shows, the biggest feature of short video treasure appraisal is that it infinitely amplifies the emotions of collectors and the audience. If the collector is a woman, he will ask her to put the collection on her lap to satisfy his evil taste; if the collector is a "tomb robber", Tingquan will implicitly ask "Are you in a museum?" As for those who are at the tomb robbery site, Tingquan will directly use jargon to communicate with the other party. The collector said that he was on the "Songhua River in Northeast China", which means that he was preparing to flee abroad. Tingquan asked him to find the "East Factory", which means to go to the black market.

In this way, the user portrait of the 100,000-person live broadcast room is clear: 3,000 colleagues, 3,000 plainclothes, 3,000 underground workers, and 91,000 spectators. Since the connection can be done without showing the face, or even using a virtual IP, there are many more ways to play than TV treasure appraisal. In previous TV shows, collectors brought things that were obviously their own, but they insisted on saying that they were friends', just because they were afraid of being targeted. Now tomb robbers are directly playing "Ghost Blowing Out the Light", and the excitement is incomparable.

Tingquan also has a talent for comedy. He often flashes a strange and cunning look behind his glasses. His thick lips twist, making people think that Zhisheng has started a sideline when his talk show is sluggish. Zangjia stacked the legs of two Ultraman together, and Tingquan asked, "Do you have a normal job?" Once Zangjia didn't say anything during the live broadcast, but showed off that he had a plate of Wahaha. Tingquan didn't tolerate it either. The two of them competed with each other for drinks and snacks, and their mental state was no different from that of elementary school students competing for cigarette cards.

In terms of program effects, live broadcast can also achieve a stronger reversal. A collector showed coins, and Tingquan felt that the sound was not right, so he asked the other party to ask the pet store to take a CT scan to see if there were any welding points. After a while, the other party connected it again, and there were indeed plaques on the CT scan. Tingquan's pride was like a fortune teller on the street who read your horoscope.

03 Creating a new traffic god

The most recent event that made Tingquan the most searched topic on Weibo was his suspension of broadcasting during the National Day holiday and the subsequent questioning of his academic qualifications. Previously, his fans had been saying: The person standing in front of you is a top student who graduated from the School of Archaeology and Museology of Peking University, the fastest person in the world in identifying ancient coins, and an excellent promoter of national cultural relics.

On October 15, Tingquan responded on Douyin that he was "just an ordinary person who didn't want to occupy public resources" and had never taken the initiative to say that he was from Peking University. Translated, it means: Peking University was said by netizens, I didn't say it. But after I became famous, I met some awesome people, and you can see whether they are awesome or not.

Concluding statement: 100% not from Peking University, 99% not undergraduate, and classmates from a junior college in Yantai have come forward to claim the title.

In fact, people have long suspected that Tingquan is a new traffic that the platform has been eager to launch after the collapse of the "Three Sheep". During the suspension period, the rhetoric was either copied and pasted by fans or AI machine fans, "I don't know what Brother Quan has accumulated after not live streaming for 5 days, and he gained 5 million fans in 6 days of suspension." This comment appears frequently, and it is hard not to believe that there is someone behind Tingquan.

The different views on Tingquan Appraisal also fully demonstrate the different tones of major Internet platforms today. On Douyin, he is an inspirational grassroots who grew from a "young spring" to a multi-millionaire blogger. People keep recalling the difficulties of starting his account and his perseverance during the low period. Connecting with the spicy hot pot girl makes the majority of straight men feel connected to the same fate.

The reason is that when Tingquan didn't have so many fans, a Korean girl often encouraged her, and Tingquan also promised to take her to eat spicy hot pot in his area. Now Tingquan has become a big blogger, the girl asked him if he still remembered her, and Tingquan, who has a girlfriend, could only say with tears in his eyes that he didn't remember. A straight man wrote a short essay "He can remember thousands of cultural relics, but he can't remember the promise he made with an ignorant girl." Oh no, it is recommended to strictly check the overlap between Tingquan's male fan portrait and the readers of "My 26-year-old Female Tenant".

On Douban, Tingquan is an out-and-out sleazy straight man. "It feels like there are too many dramas, and it looks stinky." "As long as the connection is with a girl, it is extremely sleazy." "It is better to believe that he is from Peking University than to believe that I am Wu Zetian." Putting aside the user attributes of the platform, we can still say that Tingquan is an Internet celebrity product created by short videos, which is naturally incompatible with female users and is more suitable for Chinese straight boys.

On Xiaohongshu and Bilibili, some users suspected that he had a "system", that is, a team operation. He was looking at coins and suddenly saw a Buddha statue that had already passed by. It seemed that the team had found the information and told him. Is it possible that when he was talking about this and that, he was waiting for information from other members of the team?

It should be said that each treasure appraiser has his or her own best field. Catfish is good at jadeite and Mr. Niu is good at ancient utensils. Just like the treasure appraisal program on TV, the experts are divided into calligraphy and painting group, porcelain group, bronze group and miscellaneous group. Tingquan's appraisals other than coins are likely to be team results. Some netizens said that he read "Wen Zhengming" as "Wen Huiming". This is the same as Dong Yuhui's mistake of "羽扇纶巾". They are all the shattered filters after the short video deification: How can you, who is so cultured, recognize such a simple word wrong?

From a dialectical point of view, the three sheep, Dong Yuhui, and Tingquan treasure appraisal all have their significance as media products, especially the story of a person who rose from humble origins to become a great leader, which will always have an audience. It should be noted that when others climbed to the top of the mountain on foot, Tingquan took half of the delivery fee.

Maybe, in the future, Mr. Hard Candy should also start a side job of treasure appraisal.

Graduated from Wuhan University, guaranteed to be familiar and authentic. If any MCN is interested, please contact me as soon as possible!