Dong Yuhui's departure is a good thing for Oriental Selection!

In the business world, every major personnel change can trigger a chain reaction in the market. This article explores the profound impact of this change on Dongfang Selection, and how the company can find a new balance in the tide of "de-Yuhui".

It has been exactly one week today since Dong Yuhui left Oriental Selection to work on his own.

Some people also feel sorry for Dong Yuhui and think that he got too little.

Of course, there are also some people who think that what Lao Yu does is normal business behavior, and he is very honest and has a good vision.

Today I want to say that Dong Yuhui’s departure may not be a good thing for him.

This may not be a bad thing for Oriental Selection.

1. Minimize the impact on stock prices

As you can see, every time during the dispute between Mr. Yu and Mr. Wang over the past year, it was directly reflected in the stocks of New Oriental and Oriental Selection.

The stock price is not only affected by the fluctuations of live broadcast performance, but also by Dong Yuhui's personal temper, remarks, behavior, netizens, etc.

Every time the stock price was affected, Lao Yu and Dongfang Zhenxuan became the targets of abuse from mothers-in-law and shareholders.

So it is better to suffer a short pain than a long one, and this time, Lao Yu had to give up the item with great reluctance.

Although there will be ups and downs in the stock market in the next week or two, in the long run, this is exactly the impact on the stock price and market value.

At least in the future, there will be one less hidden danger, and it will not be directly linked to Oriental Selection because of a small disturbance.

2. 26 million fans is a thunderbolt

Dong Yuhui currently has more than 26 million fans, and there are hundreds of millions of people on the entire Internet who know Dong Yuhui.

For Dong Yuhui and his colleagues, these more than 26 million fans are a blessing and purchasing power.

1. Let's look at it from another angle. The separation of Mr. Yu was also caused by the instigation and exaggeration of these fans.

Now it has come true.

For Oriental Selection, it is a relief.

At least in the future, when making promotional posters, arranging speakers, whether to go to a certain place for activities in advance, etc., these will not be maliciously magnified and interpreted.

2. Are all the 26 million-plus fans die-hard fans, brainless fans, and mothers-in-law?

Aren't there some people here who are just here to watch the fun or even to create it?

If there are 5, 10 or even one or two shopping incidents in the future, it will be a landmine.

At least now this thunder has nothing to do with the Oriental Selection.

If a user has a bad shopping experience, if there is a problem with the product they bought, if they are shoved by bodyguards at an offline event or at the airport, after the incident breaks out, it is definitely not Oriental Selection that will be hurt.

Even because of this incident, the popularity, transaction volume and stock price of Dongfang Zhenxuan's live broadcast room increased.

3. Internal adjustments will be more unified

First of all, it’s still the same point that in this dispute between Mr. Yu, there must be problems with the internal management of New Oriental and Oriental Selection.

Yu Minhong and Dong Yuhui have big management problems!

It is totally unreasonable that such crises and negative events keep happening.

Lao Yu himself once said at a shareholders' conference call that before Yu Hui left, the content management and team of Dongfang Selection and Yuhui Xingxing were controversial.

I think it's totally conceivable.

1. In terms of products, policies, and activities, Dongfang Zhenxuan has to take into account Yuhui Xingxing. For example, if it wants to organize an activity, it must be done after Yuhui Xingxing. The temporary discounts given by merchants can be easily misinterpreted.

Why is the discount not given to Walking with Hui? Why is there a discount after Walking with Hui is over? Isn’t this a distinction between the two generations? Isn’t this a backstab to Yu Hui? Isn’t this because they are afraid of not being able to compete?

Interpretations like this will appear and be amplified.

2. Before the separation, the company was still under New Oriental. So when the company wanted to organize activities, etc., should it consider working with Hui?

Including netizens who have been talking about the location of speeches at New Oriental’s previous annual meetings. So should we consider these subsequent management issues?

3. Regarding the systems, products, sales, administrative support, etc. that were previously shared by the backend, will there now be a problem of who comes first and who comes later?

For example, if the product design requirements, product equipment requirements, technical system, or product supply requirements raised by Huitongxing are given priority to Dongfangxuan.

If an employee writes a short essay or complains in a private chat with his or her friends, and a screenshot is posted, will there be another online exposure?

Therefore, after the separation, Lao Yu generously donated the system, arranged the decoration, resources, etc.

In principle, they will be two completely different companies in the future, and Oriental Selection will have clearer policies on profit distribution, team management, and resource policies.

4. De-Yuhuiization does not mean de-Dong Yuhui

Regardless of whether Dong Yuhui has split up the family or not, de-Yuhuiization is inevitable.

It is not directed at anyone, but is a basic business logic! Risk aversion logic!

Anyone who has had some business experience and has a sense of risk should go to Yuhuihua.

Countless cases tell us that IPs based on personal will will be removed, otherwise the company is doomed to fail soon.

1. Lao Luo himself called for the Dongfang Zhenxuan to be de-Yuhui-ized, and his own Jiao Ge Pengyou is still implementing the de-Lao Luo-ization, because he knows very well that he himself cannot do live broadcasts every day.
2. Why did Crazy Big and Small Brother Yang change from daily broadcasting to two or three times a week and then to once a week, and frequently go to the major live broadcast room matrices under his own company.
3. Whether it’s Li Jiaqi or Viya, why can they continue to make money even if they don’t live broadcast after their failures?
4. Li Ziqi and Weinian, after Li Ziqi left, one missed the opportunity to become the top female star and the other missed the opportunity to go public.
5. Why did Luo Zhenyu want to do it? Why did Wu Xiaobo want to start 890? Why did Fan Deng want to start Fanshu? Why are they all trying to get rid of themselves? Anyone with a little business sense knows.
6. An IP cannot be online all the time. If a business relies on only one IP, the ceiling is limited. You can calculate how long you can live broadcast and how much goods you can sell in a year.
7. An IP is risky. Millions or tens of millions of fans can be targeted by others. If there is something negative, it will not be broadcast for at least one or two days. If a girl has her period, has a baby, visits relatives, or travels, she will have to take a break.
8. After the tax incident, Wei Ya has not appeared again. What if Dong Yuhui gets into trouble? What will happen to the show? Will it be suspended directly?
9. An IP can never become a big enterprise relying on one person. Even if Dong Yuhui has split up and become independent now, it is impossible for him to broadcast live every day. Otherwise, how can he manage the enterprise?
10. Everyone thinks that Oriental Selection is becoming Yuhui-like, so you can rest assured that Yuhui Xingxing will also become Yuhui-like in the future.

If he wants to control the company, he has to spend time managing, setting strategies, gathering resources and recruiting talent.

Those who criticize Yu Minhong and Oriental Selection for being Yuhui-like don’t even think about it.

Instead of going to Yuhuihua, it is better to go to Dong Yuhui.

There is no need for Oriental Selection to kill itself with its own performance and stocks.

On the contrary, like many of its businesses and live broadcast rooms, Dong Yuhui can have his own exclusive channel "Walking with Hui", and he can also make a guest appearance on "Oriental Selection" every week.

This would have been the best outcome. New Oriental's performance would have increased, Dong Yuhui would have gotten more money, New Oriental would have helped to cover the costs, and Dong Yuhui would have been able to enjoy the dividends from New Oriental's business layout and development.

But now it’s better. I didn’t originally think about going to Dong Yuhui, but now it has come true as my mother-in-law wished.

Of course, there must be many people who are not convinced and think that what they are doing is right and that this is best for Dong Yuhui.

Just like our parents in the past, they felt that making decisions for their children was a matter of course and they always felt that they were right.

So, I can only remain speechless.

5. Is Oriental Selection feasible?

Countless netizens believe that before the family split up, Dong Yuhui and Hui Tongxing were supporting them.

Without Dong Yuhui, Oriental Selection is nothing.

Then next, Oriental Selection will experience a period of turbulence.

1. In response to the impact of the separation, some netizens, including us, unfollowed us and some stopped buying things from us.
2. Some people will leave the company. For example, several anchors of Oriental Selection have already started to leave.
3. There is still some conflict with Lao Yu internally regarding compensation for this breakup.
4. Without Dong Yuhui, can other anchors handle this wave of fans in their live broadcast rooms? Before, there were more than 100,000 fans, but now it has become tens of thousands.
5. Lao Yu said that he is in charge of it personally now, so it depends on whether Lao Yu’s subsequent management and adjustments will be quick and effective.

Now is the painful period and also the running stage for Oriental Selection.

Let users see whether Oriental Selection can survive without Dong Yuhui.

First, it tests the anchors and management team selected by Oriental.

Second, it tests whether the policies implemented by Lao Yu after taking over are effective.

Third, what other tricks does Lao Yu have in the future? For example, the Oriental Selection Store, etc.

I think we need to look at it over a longer period of time, at least a quarter, to look at the anchor team, the negative impact, and the business performance.

A short-term loss of tens of millions, or one or two hundred million in turnover is not a big problem. As long as it is not cut in half, it means that there is always hope for Dongfang Zhenxuan and Lao Yu.