This boss is the only one on the Internet who listens to netizens' "weird" suggestions

The boss is "not doing his job", but he sells 5,000 orders a day. What is the magic that makes netizens unable to stop looking for Youqu Youpin's "weird" dolls? From the netizens' strange ideas to the boss's high-intensity creation that always responds to their requests, these dolls full of whimsical ideas have made Youqu Youpin shine in the doll field. Let's take a look at the wonderful sparks that netizens and the wish machine owner have created on the dolls!

• "Boss, I want this shark bee"
• "Be a banana green"
• "Brother, can you do this? I drew it myself, I really need it!"
• …

I don't know when the comments section of Youquyoupin's Douyin account suddenly changed, and it was filled with all kinds of "weird" demands. Looking through the previous works, you will find that the toys at that time were very normal, and the comments section was also normal. Netizens also began to do archaeology: When did they become abnormal?

In the past, the boss sold regular dolls, but they did not attract much attention, sales were not that impressive, and he even faced bankruptcy; now, the boss is "not doing his job" every day, making all kinds of "weird" dolls, but he sells 5,000 orders a day. Why is this?

1. This boss is the only one on the Internet who listens to the advice of "weird" netizens

The comments section of Youquyoupin is full of all kinds of weird ideas. One day, a netizen called for a "shark riding a horse".

No one expected that such a casual comment would be taken seriously by the boss. Within a few days, the boss released the finished product.

At first, I thought it was just a coincidence, but later, a netizen made a wish: I want a "shark bee", and the boss made it the next day. Netizens were so excited that they began to make wishes in a "ordering" manner: Boss, I want this, Boss, I want that...

The comments came true, confirming that it was not a coincidence. The boss even made it into an ongoing theme, listening to the "weird" ideas of netizens and making traditional dolls "strange and bizarre". The toys he made became more and more outrageous, redefining the height of doll creativity.

Because of this, he was called "the bastard in the wishing well" by netizens: just because he always granted the wishes of netizens.

Such as fox dolls, netizens said they wanted long fox capes, scarves, gloves... When the boss saw it, he satisfied all their requests without saying a word.

From the traditional goods field to the "weird" doll field, some people joked that the boss was "forced" by netizens to change his career; some netizens even commented: The biggest advantage of this boss is that he listens to advice; this boss is capable and he really listens to suggestions...

2. What magic does he have, being called “the turtle in the wishing well”?

In addition to being able to fulfill netizens' wish lists, what other magic does this man, who is known as the "turtle in the wishing well", have when it comes to product marketing?

1. Pun-like names for dolls, engraved in your mind

Bees can be pulled out of a tortoise shell. When the product was released, netizens were shocked! Bees can be pulled out of a tortoise shell. The combination of the two means that the two have a close relationship, so the homophonic pun is named "龟(女友)蜜".

This attracted many netizens to stop and watch, and they were impressed by its creativity. Taking advantage of the homonym and creative meaning, they gave it to their besties to bring them closer.

Later, some netizens commented: Since the bees can be pulled out of the turtle shell, can the turtle shell be made bigger so that adults can wear it as well?

Faced with such a request, the boss also met it and made a separate version of the adult tortoise shell. The wearable tortoise shell made everyone feel novel, and even celebrities joined in the fun, wearing the tortoise shell to make the product more popular.

Later, after various creative ideas came into being, the boss made some of them into a series of dolls, such as Busy Duck, Busy Shark, Niu Mang, Mang Dog... They were loved by a large number of netizens, and they were begging for dolls of various sizes and types.

In his products, we can find many ideas for hot products, such as "Snake (Social) Phobia", "Shark Purple (Fool)", "Keyboard Shrimp (Hero)", "Black Dog Enterprise (Wolfberry)", "Turtle (Girlfriend)"... All of them are created using the homophonic puns of the products, and the creative process is recorded to drive the continuous increase in sales.

2. Interaction and creation form a positive cycle

Since the "Shark Riding a Horse" incident, a steady stream of pun dolls have emerged from Youqu Youpin, which has made netizens wonder: Boss, are you not reaching a creative bottleneck? Netizens are starting to experience a bottleneck period.

But in fact, the boss's inspiration comes from the creative comments of netizens. In the comment area, the "weird" ideas triggered collective discussions among netizens, and the discussion became heated. It is the enthusiasm and genius comments of netizens that give the boss a constant source of inspiration for creation.

In the comment area of ​​the short video, in addition to netizens' ordering comments, there are also subsequent emoticons directly throwing out emoticons, asking the boss to make a similar comment, such as bread dog.

After Bread Dog came out, the boss filmed the creative process of Bread Dog in the form of a short video to share the interesting production process. In this way, while introducing the product, it also increased discussion, expanded dissemination, and ultimately boosted product sales.

After listening to and adopting some of the "weird" ideas from netizens, we designed and processed the products and finally presented them in the form of short videos. We also had interactive discussions with users in the comment area, which quickly broke through the bottleneck period. Interaction and content creation formed a positive cycle, and the products were almost never unsalable, and some even sold out.

3. Don’t play tricks, create content sincerely

Sincerity is always a timeless secret weapon.

According to the boss of Youqu Youpin, after the "Shark Riding a Horse" video came out, he did not expect that such an ordinary video could receive more than 200,000 likes and sell out the product.

In this video, the product is only introduced in a basic way, its name is a pun, it is shown from different angles, and its use is described. In the live broadcast room, the size of the product and the actual situation of the product are also introduced.

The same is true for subsequent short video creation and live broadcasts, following such ideas and principles. No routines, no fancy plots, and true explanation of creativity, this is their content creation idea.

Of course, paying attention to user needs and following user feedback is also the most critical step in the successful marketing of its products. Looking at the growth of the boss, netizens can't help but sigh: Listen to others' advice and you will have a full meal~

3. Conclusion

Sometimes, "weird" is not necessarily a derogatory term, it is also a special path for us to seek growth.

When we are immersed in a path, unable to break through and find growth points, we might as well change our thinking and seek more possibilities for growth.

When Youqu Youpin was in financial difficulty, netizens persuaded it to change its business and develop its own product path. When the original path did not work, it resolutely gave up its many years of offline business experience and turned to content in another field.

Perhaps, we often joke about "puns deducting points", but it is such puns that give different vitality to products and form a new consumer power.

In the Internet age, no matter which platform, where there is user demand, there is always an opportunity for growth. In recent years, it is no longer uncommon for brands and netizens to engage in fancy activities. Paying attention to and discovering the business philosophy in it is the key to finding a breakthrough for everyone who pauses and hesitates at the crossroads.

Author: Ginny; Official Account: Yunyingpai (ID: yunyingpai666)