How can an amateur become a blogger on Xiaohongshu? Refer to these 3 ways to create a blogger account

When operating an account on Xiaohongshu or before starting an account, many people worry about whether the subsequent operation is sustainable or whether they can successfully start an account. In this article, the author breaks down the cases of 3 bloggers starting an account. Let's take a look at it. It may be helpful for you to start a Xiaohongshu account.

“No matter how small an individual is, he or she has his or her own brand” is the slogan of the official account. It is also a sentence that I strongly agree with after deeply accompanying nearly 30+ bloggers and brands!

Everyone has core differences in appearance, voice, personality, and cognition since birth. It is strongly recommended that everyone create a Xiaohongshu account to express their views on the world and accumulate personal IP.

Many people worry about whether they have enough ability, whether their equipment is good, and whether their output is interesting before starting a blog. In fact, you don’t have to worry about these things. The following three bloggers can be used as references and learning.

If you don’t know how to be a blogger, you can buy Xiaohongshu’s benchmark analysis. Now it has updated 160 blogger accounts, so you can always find a track that suits you. ‍

1. Lifestyle blogger: Big-headed pear girl

Introduction: A minimalist money-saving blogger who focuses on the long-term and money-saving methods. Currently, he has 27,000 followers on Xiaohongshu and has published 182 articles. The tone of his account is clean and minimalist.

Figure 2: Home page of the stingy girl Datouli

The highlights are as follows:

Difference: Focus on saving money, ordinary people saving money, no-buying lists, various life tips, delivering practical value, users are more willing to pay attention.

I was chatting with a friend yesterday, and she said that she was not interested in the things that women care about, such as makeup, dressing, and food, but she was particularly interested in making and saving money, and was more suitable to be a blogger about saving and making money.

To be a blogger, you must like it and be good at it. Being a blogger is all about long-term output.

Style: From the cover to the pictures, black and white are the main colors, conveying a clean and simple tone. A unified style is more conducive to increasing fans.

Monetization: When the account had 19,000 followers, there were not many advertisements, but recently it has been almost entirely business notes, focusing on monetization. Currently, 18 articles are published per month, 16 of which are business notes, and each one is a walking advertising machine.

Moreover, the advertisements they accept are not directly from the rankings, but from big brands such as Alipay, OLay, and Liby, to ensure the tone and security of their own accounts.

Comment: Account development also has stages. In the early stage, fans are accumulated to create the account tone. In the middle and late stages, the account can be quickly monetized. By quickly copying this model and monetizing it, the account can be operated longer on Xiaohongshu.

Figure 3: 16 business orders in the past 30 days

Disassembling the 3K Notes that I liked and reviewed recently:

Figure 4: Notes with more than 3,000 likes and comments

Cover: Four-grid puzzle format. The advantage of a puzzle over a single picture is that it contains a large amount of information. People will always be attracted by the photographed products. More importantly, it is a real shot, which can be used to embed advertising space later.

In the middle of the cover, write "Money-saving ideas: only buy 100-point items". In the rest of the pictures, introduce your own 100-point standard, and then introduce the situation of each 100-point product one by one.

Title: Money-saving principle | Only buy 100-point items, and make full use of them to save money (money-saving principle, only buy 100-point items, are all good keywords)

Text : What is the standard for saving 100 points, and then list the 100-point items. Reading the whole article is a very real user experience. Tags such as saving tips, rational consumption, and my daily life are embedded in the tags to increase the number of readers.

Summary: Every note is creating a minimalist lifestyle. The collection of multiple real-life photos is conducive to embedded advertising. When you are creating an account, you should also think about which part can be embedded with advertising.

2. Science blogger: Centenarian training program

Introduction: A health science blogger, has published 203 articles, has 424,000 followers, and gained 2K followers per article. Almost all of them are popular articles. In the past 6 months, he gained 220,000 followers, which is really amazing.

In the past six months, I have received 40 business notes, and the estimated monetization is more than 300,000 yuan;

Figure 5: Background data of centenarians

The highlights are as follows:

Content: The uniformity of the cover, using a grid to highlight the key theme, the cover picture highlights the key points, and the core of a single picture is to highlight the theme, so that when users see this picture, they will know the key point to be expressed.

All of its contents are in the form of knowledge collections, so the content is rich and users feel that it is sufficient . When launching a new account, collections, evaluations, and rankings are all easy ways to start.

Figure 6: Home page data of centenarians

Monetization: The quotation is 15,000 yuan. Five business orders were received in 30 days. The business order data is also very explosive, which is conducive to subsequent advertising. In terms of business order placement, the focus is also on popular science.

Useful information: Health science popularization, Xiaohongshu has a wide user base, and some users even print out the content directly in the comment section.

If you look closely, you will find that the popular science provided by this account is not in-depth popular science, but general popular science. This tells us that we should create simple content that is easy for users to understand . As the difficulty of reading the content increases, the user base will become narrower.

Disassembling recent popular notes:

Figure 7: Popular notes of a centenarian

Cover: keywords + symbols (10 foods that induce poop + the symbol of poop, to ensure the consistency of the cover and fonts), the subsequent content will write about foods that induce poop, and then the last page will be a page about the training plan for centenarians.

Title: Centenarian Training Program (the same title is used repeatedly, the name is the title) Repetition brings accumulation of brand assets;

Main content: A large collection of poop-inducing foods, and then add various health care, healthy life, my daily tags, and the people pushed will be more accurate;

Summary: The account has a very strong brand awareness. From naming, title, to text, it is reinforcing the centenarian training program. In this way, centenarians are all super keywords, stimulating user clicks and attention.

3. Digital blogger: Tomatoing

Introduction: A blogger on learning and growth, iPad usage skills, and digital software. He has 38,000 followers on Xiaohongshu, with 4,000 new followers in the past six months and 20 business orders in the past six months. For a student, this side job is really successful.

Figure 8: Tomato data background

The highlights are as follows:

Focus: IPad is the core. You can be a learning blogger around IPad, such as APP, how to catch up with TV series, etc. If you are not good at appearing on camera or taking videos, it all depends on what you have in your hands. For still life photography, you can use cars, computers, and IWatch.

Content: Practical type, including IPad practical information, collections, accessories, desktop matching and other content. The practical type is strong, easier to pay attention to, and the entire interface is also quite neat.

Figure 9: Tomato data cover background

Disassembling the recent popular items:

Figure 10: 8 things you need to know when you get a new iPad

Cover: IPad+big font, 8 things you must know after getting a new iPad.

Title: 8 things you must know when you get an iPad, practical tips for feeding your child.

Text: From APP, practical quick guides, closing subscriptions, practicing questions, productivity, accessories, etc., the blogger interprets everything, and it is very strategic. When others are talking about one thing, the blogger finishes it all at once, and it is very informative.

Comment area: Focused on issues related to iPad. Users don’t know how to buy one and have many questions about iPad. Comment replies increase the weight of notes.

Summary: Although this is an advertisement post, the content is very useful, covering how novices use the iPad specifically. The notes are also very useful. For bloggers who don’t know what to do or what to do, they really need to post first and then do it. Slowly, when they see a certain note has traffic, the account positioning will gradually emerge.

The above three bloggers have three revelations for bloggers:

The first account starts with a collection, which has a lot of content and information and is easier to cold start;

The second is to start with something you are interested in and already have, such as Tomato’s iPad skills. As you post notes, your account will become clearer.

The third is the verticality of the homepage. The blogger’s homepage looks particularly vertical, contains a lot of useful information and is more conducive to increasing followers.

Author: Jiang He WeChat Official Account: Jiang He Talks Marketing