What are the advantages of Amazon Australia? Is it easy to do business?

There are many merchants who want to know about Amazon Australia recently. After all, if you do cross-border e-commerce, you have to choose the right site and the right country, then you are one step closer to success. What are the advantages of Amazon Australia?

What are the advantages of Amazon Australia?

Economic advantages. "A country riding on the back of sheep" and "a country sitting on a mine cart" are the best descriptions of Australia's economy. Located in the southern hemisphere, it is the second richest country in the world, with a developed local economy and high national income, which means that the purchasing power of local consumers is higher than that of other markets, so cross-border sellers' products will have a certain premium space, and the profits brought to sellers will also be higher.

Internet penetration advantage. Australia is vast and sparsely populated, and the number of consumers is not as dense as in other countries and regions, but Australia's Internet coverage rate exceeds 90%, so the Internet economy is fully developed in Australia. In addition, about 80% of Australians shop online, which means that 80% of people participate in online shopping, which greatly makes up for Australia's disadvantage of a small population.

Logistics infrastructure advantages. Australia's own logistics infrastructure is relatively complete. Amazon is also accelerating the construction of local logistics and warehousing in Australia, striving to achieve two-day delivery of goods and improve the experience of local users.

In the past two years, Australia's e-commerce market has been booming. In 2018, Australians spent a total of A$28.6 billion (US$20.3 billion) on online shopping. In 2021, it exceeded US$25 billion. It is predicted that by 2022, Australia's e-commerce market will rank among the top in the world.

The advantages of Amazon Australia are actually very obvious. As we all know, Australia has a very vast land area, so the related market is also relatively large. After all, it is also a big country with strong national consumption capacity.

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