Is it easy to be an Amazon operations specialist? What does a specialist do?

Amazon operations specialists are managers who are specifically responsible for Amazon's business. Many companies do not understand this aspect of operations, so they hire professionals to do it. For many novices, they are also concerned about whether this job is easy to do and want to give it a try.

1. Amazon Operations Specialist

Whether it is easy to do this depends on everyone's grasp of the platform rules and accumulated experience. Some people can quickly see through the tricks and master the experience, so it will be relatively easy to do.

Because operations specialists need to analyze and compare store data, understand the current status of stores and products, and constantly adjust to achieve better results. Especially before season changes and events, the workload will be greater. The most important thing is to have foresight and data control, as well as complete data thinking, in order to do a good job in operations.

2. What is the job of a specialist?

The work of an operations specialist can be divided into three stages:

1. Before going online, the most important thing in this stage is to select products, adjust labels, pictures, and conduct evaluations. Product selection should also be analyzed based on the market and competitive products. These are mainly to lay a good foundation for the product so that it can get better exposure and traffic after going online, and at the same time promote conversion, which are all very important tasks.

2. After the product is put on the shelves, the specialist will start to make product promotion plans, reviews, promotions and other arrangements to make the product gain greater exposure. This stage of operation should also be carried out in steps, for example, the product should be transferred to the platform for delivery first; after the advertisement, the CPC effect should be observed, and then adjustments and optimizations should be made to control the cost and effect.

3. After the product is sold, the specialist will start to analyze the sales volume, sales amount and other data to see the average customer price. If it is relatively low, see how to increase the price. If there are negative reviews, the customer service staff will also follow up on the negative reviews and disputes, so that each product can be better handled. After that, optimization should be done based on traffic, etc. to better attract traffic and obtain more traffic and sales.

3. What are the prospects for specialists?

Generally speaking, the prospects for operations specialists are relatively good, because more and more people are doing cross-border business, so the demand for this position is also increasing. If you go deeper, you can become a senior operations specialist, and even if you do operations on other platforms in the future, you will have a good foundation, so if you want to do it, you can learn it.

Whether it is easy to be an operations specialist depends on everyone's definition of an easy job. Of course, if you want to be a good specialist, you must have basic experience and you need to have an overall control over the store. You can't do this job casually. Of course, it will be easier for those with experience.