A TikTok account you’ll want to buy at first sight!

How merchants operate an account well, shooting, bloggers, products and other aspects are very important, and at the same time produce high-quality short videos. A good short video not only attracts users to watch and understand the product, but also stimulates users' desire to place orders. Next, the author of this article will take us to see how merchants operate short videos.

This is a clothing account that any girl would want to buy as soon as she sees it. Let me get straight to the point. Today I’m going to share with you an account that sells women’s pajamas.

This account is very standard in terms of shooting, bloggers, products, etc., and is particularly valuable as a reference for novice merchants making short videos.

1. Complete basic information settings

Except that the background picture is a bit random and not closely related to the product or the scene, other settings are very reasonable.

For example, the name contains the product keywords and positioning, Pajamas+Preferred, which is recognizable to both the system and users.

In addition, the introduction is relatively simple and clear, informing users of the product, live broadcast rhythm, and advantages.

Many accounts do not want to release their live broadcast status when setting up information. This is actually a very small detail.

If you have a fixed frequency of live broadcasts, this kind of information display can provide good guidance to users.

2. Video content is good-looking and useful

Remember that short videos are both product instructions and product sales pitches.

A good short video not only attracts users to watch and understand the product, but also stimulates users' desire to place an order.

You can take a look at the short video content of this account. There are three aspects worth learning:

1. Unified style, simple and clean

The style of each video is consistent and not too jumpy, allowing users to immediately notice the product and model.

The background of the entire video is also relatively simple, with no other distractions.

Background + accessories + model display, the three most basic elements.

2. Highlight your product

As long as you watch this video, you will be hooked.

For female customers, it is not only because the models are good-looking but also because the designs and styles of the clothes are great.

Fashionable, sexy, luxurious and high-quality, the beauty of the clothing is highlighted when worn by models.

3. Stable content updates

The content of the account is updated with 3-5 videos every day, and the quality is consistent.

When the author updates the videos, he also pays special attention to the fact that not all five videos updated in one day will be of the same piece of clothing, but of different styles.

Increased user selectivity and improved conversion rate.

3. The right anchor was chosen

I have seen many stalls selling pajamas and other clothing products on Douyin, but the originally good-looking clothes were forced to look like those worn by middle-aged women.

Therefore, the importance of models in short videos is self-evident.

If the same product is presented to an ordinary woman, the effect may be completely opposite.

The model of this account’s image, figure, temperament, expression, and movements are all very consistent with the products being sold, and they also have a deep understanding of the products.

Therefore, whether it is the video shot or the presentation in the live broadcast, it can maintain consistency and highlight the high quality of the product.

This is very rare. For many accounts, the content they shoot is very different from the goods sold by the merchants, resulting in low user retention and conversion rates.

Remember, appearance is often a manifestation of productivity.

Especially selling clothing, beauty and other related products.

4. The right product combination

Good content must be accompanied by good products to achieve monetization.

The products of this account are helpful for display and conversion.

1. Various and novel styles

Currently, the merchant has more than 50 types of pajamas on the shelves, each with its own characteristics, providing consumers with enough choices.

2. Affordable price

I went into the store and took a look at the prices of the products. Most of the prices were below 100 yuan, and some products were priced between 40-60 yuan.

If the product quality is good, this price will have profit margin and be completely acceptable to users.

I have emphasized to you before that when we sell products, either the individual products are priced reasonably or the packages are attractive enough.

Otherwise, even if the product looks good and the video is well shot, it will ultimately affect the conversion rate.

5. Content needs to be optimized

After talking about the four good aspects of this account, let’s also look at the problems with this account.

The core problem is that the product content is too limited, which makes it impossible to expand the account's monetization capabilities.

1. Single display format

If it is positioned as a product picture or a shelf-style product display, this video is just right.

It is to transform the original Taobao pictures into videos. As long as the product is good, the model is beautiful, and the conversion rate is acceptable.

However, it is this kind of picture-based video that prevents users from obtaining more product information from the video.

For example, how to wear it, when it is suitable, what are the characteristics of each style, what is the material, etc.

We didn't get any of these from the video, which resulted in little information acquisition.

Secondly, if you watch too many videos, you will get visual fatigue.

Thirdly, even if they buy it, they will leave after buying it, and users have no desire to continue watching.

2. The merchant’s personality is insufficient

Such an account is at most a store in the user's mind and will be forgotten next time.

I can’t remember the products, the stores, or the merchants.

Users cannot get solutions through videos, and when merchants later launch new styles and products, users do not have enough reasons to come back and watch.

For example, when you watch these videos, is the model called Jiujiu or is the brand called Jiujiu?

Therefore, for such an account, even if the WeChat ID is placed in the profile, the effect of diverting traffic to the private domain will be very poor.

Therefore, businesses should learn to shape a persona rather than treating her as a model.

6. There are other products worth exploring

The reason why I share this account with you all is mainly because I hope you all will remember the three good things about this account.

Good products, good content and good models. If you optimize the two points mentioned above, it will be a good monetization account.

Although this account sells pajamas, it only focuses on a specific style of pajamas - light luxury + sexy.

So just looking at other styles of pajamas, is there still room for expansion?

It’s like my friend who sells socks, specializing in a dark, European style. He has less than 100,000 fans, but his monthly sales are amazing.

In addition to pajamas, you can also sell underwear sets, skirts, yoga pants and other products. Even if you are selling shirts, you can also do it.

If you have a source of goods, you can think about it carefully.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"