Top 10 Outdoor Advertising in 2022

Outdoor advertising is not only about conveying information to users, but also about better interactive design, and the creativity of outdoor advertising often amazes people. In this regard, this article shares ten outdoor advertising cases in 2022, and recommends friends who are interested in outdoor advertising to read. I hope it will be helpful to you.

Outdoor advertising is not about magnifying the message as much as possible.

We should not only regard platforms, walls, LED screens and other media as a simple presentation, but also regard them as a kind of content for better interactive design.

In 2022, these 10 cases make people stop and sigh, the creativity is really amazing.

1. CitizenM Hotel

The window display does not only display products and promotional information, it can also have more possibilities.

This year, CitizenM Hotel held a series of multi-layered window exhibitions with the theme of "Lovely Naps" and invited photographer Amber Pinkerton to shoot.

Throughout the campaign, the photographer captured people’s relaxed, image-free state of sleep from the perspective of pillows, showing how people actually nap and creating natural sleep portraits.

Through such exhibitions and perspectives, we deliver such content and information to the public. No matter when you stay in the hotel, you can have a comfortable sleep here.

Such outdoor creativity makes people smile and makes the hotel building full of vitality.

2. Adolf

A bus stop is a section of road or a paragraph.

Adolf’s outdoor creativity this year is very interesting, using 20 bus shelters to form a heart-warming story.

When the bus passes every stop, you can see different copywriting on the bus shelter. It makes a love story into a real series. You need to wait until the next stop to unlock new heartbeats.

Because of this outdoor creativity, I can imagine a scene like this:

Sitting on the bus, we stopped looking at our phones and began to look out the window, taking a serious look at this familiar yet strange city. The platforms, crowds, and buildings on the street passed by quickly, but a beautiful story was stored in our hearts.

I hope there will be more brand expressions like this to make this city more poetic and romantic.

3. Corona

I have seen many outdoor advertisements, but the design of Corona’s installation is still WOW.

There are no large outdoor fonts, no unified pragmatism, but an implicit expression is used to show the brand's romantic thoughts to every passerby.

This billboard only has a Corona logo, but as the sun moves, the specially trimmed green plants next to it will project a special shadow, and a full bottle of Corona beer appears. Using the sun as a brush, the green plants as a palette, and the wall as a canvas, such a short and beautiful scene is written.

This design that interacts with nature is in line with the slogan next to it - derived from the natural world. What's more interesting is that by using the relationship between time and light, this outdoor device is more like a "beer alarm clock", sending a message to people: night falls, the sun closes, and it's time to drink Corona. Whether it's the novelty of the idea or the brand fit of the content, it's extremely clever and can definitely be called the best of the year.

4. McDonald's

Outdoor advertising needs to be beautiful and sometimes fun.

McDonald's used the golden arches as a material to make several McDonald's swings. Passers-by, whether adults or children, can experience the fun of swinging.

Some brands have similar ideas, which are to magnify their products infinitely and make them into art installations to attract the public's attention. In fact, good outdoor advertising should also have a deeper brand expression.

McDonald's has made a swing, and this idea is to deepen the emotional value of the brand. The reason why we like McDonald's is not only because of its fries and cola, but also because this brand has always brought us happiness. The McDonald's swing makes this happiness simpler and more direct. From this perspective, such outdoor advertising is more applauded, which is both eye-catching and fun, and can also strengthen the connotation of the brand.

5. Vans

Vans transformed a pair of its shoes into two small trucks.

What is it like to walk through the city streets in a pair of giant trendy shoes?

This kind of small truck shape will attract envious eyes wherever it goes. And coincidentally, Vans also means small truck or van in English, which is a very realistic scene.

People can also tour the interior of the van and experience Vans' product design up close.

Of course, transforming it into a small truck is actually conveying a product message: this new product from Vans can keep out the cold and rain.

Such outdoor performances are so eye-catching and creative.

6. British Airways

Outdoor advertising can also be a multiple-choice question.

Let passers-by check their own answer in their hearts.

This year, British Airways made a special set of outdoor posters, which wrote down the reasons why people travel and made corresponding scene placements.

Business Idle Stars

This poster was placed on a building where you can see the stars in the sky.

In addition to the warm breeze blowing along with the subway,

This copy poster was placed on the subway platform, creating a real interactive scene. In addition, there are posters designed to be wet by rain, bringing an immersive experience.

—Why travel?

—Because the weather is so bad right now.

From the poster copy, we can see that the reason for its travel is actually very casual.

This is also what British Airways wants to convey in this outdoor advertisement. There is no "necessary" or "unnecessary" travel. All travel is necessary.

7. Colgate

Painting walls is an art.

Outdoor advertising can maintain the cleanliness of the wall and present another kind of beauty of the building.

This year, Colgate did a very simple move. It cooperated with a Brazilian NGO and pasted its logo on the outside of a house in the slum, cleverly using the windows of the house to form a smiling face.

On the one hand, this branding idea conveys a positive and optimistic attitude towards life to the public. On the other hand, it also implements public welfare in the community, providing free oral care to local teenagers. Compared with the previous wall advertising, this expression is really advanced. Not only does it not destroy the neatness of the house, but it also creates an atmosphere of smile.

8. IWC

In mid-March this year, IWC painted a white wall in Shanghai Sinan Mansion and told everyone that the truth would be revealed on March 30.

Three days later, a snowy scene appeared on it.

Finally, there is a watch on the white wall. It is the new IWC TOP GUN series colored ceramic "Lake Tahoe", the color is inspired by the winter snow scene of Lake Tahoe.

This is someone who knows how to paint wall advertisements, turning a wall into a series of posters.

This interesting operation tells us: don’t paint the wall all at once, you can paint it in several times, and create a suspenseful interaction through this process.

9. Little Red Book

Outdoor advertising does not necessarily mean creation, it can also mean transformation.

On the basis of the existing, we will integrate the brand's design and concept. At the beginning of this year, Xiaohongshu launched the "Xiaohongshu Slow Pop-up Store" offline.

A potato, ordinary. A heart, thumping.

Eat roasted sweet potatoes, browse Xiaohongshu happily, and be happy

Grill over low heat and eat

No installations were built or stores were opened, but some simple copywriting materials were added to small stores and stalls to preserve the original life appearance of roasted sweet potatoes.

Capturing the real life of everyday life, as always, warming the streets with hot sweet potatoes.

This is exactly the brand meaning that the "Little Red Shu Pop-up Store" wants to convey: Xiaohongshu is such a content community that wants to pass on this warmth to all users.

ten,______

In fact, there are many wonderful outdoor advertisements.

For example, Tmall uses a projector to project a set of posters at 8 p.m., which appears like a friend beside you, reminding you to live a good life.

For example, Sony transformed a building into a car vending machine, bringing the scenes in the game into reality, where consumers can choose their favorite cars for a test drive.

For example, Xinhua Bookstore opened several bookstores using telephone booths, adding a few warm places to the city where people can quietly communicate with their inner selves for a few minutes.

But I still want to leave this option to you. What good outdoor advertisements have you come across this year that made you linger for a while or touched your heart?

Author: Black Little Finger

WeChat public account: Shock Copywriter