How to maintain an eBay account? What should I pay attention to?

Cross-border e-commerce is also a great opportunity. For merchants operating on eBay, account maintenance is not an easy task. If you do not understand the rules of the platform, there will be certain penalties if you violate them. How to maintain an eBay account?

How to maintain eBay account?

1. Product Selection

Product selection is the most important thing for any platform. Not only sellers but also platforms attach importance to it. Buyers naturally hope to find high-quality and explosive products.

1. Currently, eBay mainly promotes auto parts products. We can select products based on the platform push.

2. Search the platform’s hot-selling categories and keywords, and select products based on the keywords.

3. Select an industry and choose products based on high-quality competitor data. You can go to Alibaba, DHgate, Taobao and other platforms for comprehensive product selection.

4. Participate in product matchmaking meetings.

Product selection requires data, location tracking, and a lot of time to determine the product. A bad product or a product that is not popular with buyers will have a great impact on subsequent sales. Of course, product selection is also a headache for all sellers today. It is not recommended for novices to purchase products in large quantities. First, to prevent the product from being unsalable and unsalable. Second, the initial cost is too high and it is difficult to turn over funds. Third, they are not familiar with the platform rules. Once a large number of purchases are made, there is no way to control the subsequent series of effects.

2. Platform operation strategy

1. Price war. Sellers may know that eBay and AliExpress have been engaged in a price war. A penny higher than the price in the same industry will result in the loss of a customer. The price does not necessarily have to be very low, but can also be the same as that of peers.

2. Accumulate good reviews. It is not recommended for sellers who have just entered eBay to sell worldwide. It is relatively easier to place orders by setting up specific countries.

3. Doing business at a loss in the early stage? No matter what industry you are in, it is common to make losses in the early stage. Of course, you can't keep losing money. Moreover, the platform is very competitive now, so we must pay close attention to logistics prices.

4. Set a high-quality title and description. Almost every platform will emphasize the importance of titles and descriptions. In the early stage, we will not set a title, but we can refer to the titles of hot-selling products, or the same industry, or use statistical tools. The more detailed the description, the better, which will help buyers understand and feel the product in more detail. Writing some creative and popular copy will give people a bright feeling, and the chance of closing a deal will also increase.

5. Auction time. Choose the auction time according to the region and time. The product's auction time is generally ranked best when the auction is about to end. Sellers can determine it according to their own situation.

6. Customer service maintenance. Many buyers have questions about the products. As a seller, it is very important to respond and maintain in a timely manner. There was once a buyer who was dissatisfied with the purchased product and sent an email to the seller, but there was no reply. In the end, the buyer directly returned the product and complained to the platform, so don’t ignore the small details.

On the eBay platform, the review of account operation status is relatively strict. This can maintain the professionalism of the overall platform sales and the fairness of the sales platform. Therefore, the security of the account should be maintained for eBay operations.

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