2022 Christmas Creative Review [Part 2]

Christmas is coming, and we have seen Christmas blockbusters from major supermarkets and some brands. So how are the Christmas marketing of major foreign brands? Today, the author will lead you to see how this wave of Christmas blockbusters attracts consumers.

1. The National Lottery: Chance is Love

The National Lottery tells a romantic love story at Christmas.

A Christmas Love Story

The short film is directed by Tom Hooper, the director of "The King's Speech" and "Les Miserables". In this three-minute short film called "A Christmas Love Story", Hooper tells the story of a chance encounter with love in a crowded train carriage.

A man and a woman confirmed their feelings during the short journey, but when the train arrived at the station, they found that they had no contact information for each other. The man quickly wrote down his number on the lottery ticket, but unfortunately, it fell into a puddle and blurred the words. The woman went home and tried to dial all the number combinations she could think of, but just like the lottery, her chances were precious.

Tom Hooper not only tells a love story, he also tells a story of uncertainty . Just like the words "Just Imagine" at the end of the film, what are the chances of finding your soul mate in a city and country with millions of people?

This short film connects lottery and love through "chance", reminding consumers to seize opportunities and perhaps win everything .

2. UNIQLO: Keep warm so you don’t need to hibernate

Japanese clothing brand Uniqlo uses stop-motion animation to tell the story of a little bear who doesn't want to hibernate.

とある子ぐまのクリスマス

In the snowy mountains, the little bear stared out the window persistently. Although his father urged him to hibernate, he couldn't sleep because it looked so fun outside. After being scolded by his father, the little bear reluctantly lay on the bed and complained with tears in his eyes.

When the bear parents saw their child in that state, they called Santa Claus. On Christmas Day, the little bear received a warm wool jacket, a knitted hat and a scarf. Wearing these clothes, he happily said, "I'm not cold at all."

"This winter, the theme is 'Only go out in winter' and 'cold'. Don't stay indoors because of the cold. If you go out wearing UNIQLO's thermal underwear and down jackets, something interesting might happen," said advertising planner Shinichi Fukusato.

The representative of “staying at home in winter” is the hibernating bear. The short film uses the cartoon image of the bear to express the theme of children going out to play clearly and cutely , and also demonstrates the warmth and practicality of the product .

3. Barbour: Thoughtful gifts warm the holidays

Barbour's festive short features the adventures of much-loved children's character Paddington.

One of a kind-ness

On Christmas Eve, when all the houses were brightly lit, Paddington Bear found that his neighbor's house was completely dark. So he came up with an idea to give his grumpy neighbor Mr. Curry a thoughtful gift. The grumpy neighbor smiled and was very happy when he saw the gift from Paddington.

The short film, which introduces more minor characters, was created by three directors and produced by Oscar-winning company PASSION Pictures, combining television painting and post-production effects.

The short film remains true to Paddington's iconic look, expanding Paddington's world in a beautifully hand-drawn 2D animation , while also presenting Peggy Fortnum's classic style intact.

It not only highlights Paddington's kindness and cuteness, but also expresses the theme that giving a meaningful and practical gift will bring joy to people .

4. Asda: Recognized as the best by the Christmas elves

If you loved the classic Christmas movie Buddy the Elf, you'll love Asda's advert.

Have your Elf a Merry Christmas

In the short film, Buddy the Elf comes to Asda supermarket on Christmas. He is extremely surprised by all the Christmas decorations in the supermarket, and expresses his love for Asda supermarket with iconic lines and signature actions.

Acclaimed actor Will Ferrell returns from Buddy the Elf to film scenes from the film and pair them with new scenes at Asda supermarkets. “No one embodies the feeling of Christmas better than Buddy the Elf,” said Vicki Maguire, Chief Creative Officer at Havas London.

Asda said the short film was the "first of its kind" and it saw Will Ferrell reshoot the Buddy scenes now 20 years older, creating a sense of familiarity for audiences as the character was frozen in time .

Asda also hopes to create some happy moments for families through its Christmas activities and products, create festive magic with the help of Buddy, and let every family have an unforgettable Christmas.

5. Apple: Sharing music is sharing joy

Apple has released its annual holiday ad, and this year the focus is entirely on AirPods Pro.

Share the Joy

Titled "Share the Joy," the video focuses on the audio sharing feature of AirPods Pro. Apple wants to " share the joy of the holidays with audio sharing on AirPods Pro ."

In the coffee shop, two people started dancing because of audio sharing. They danced from the store to the street, and the decorations on the street turned into snowflakes as they danced.

This ad uses a cheerful, fast-paced song, Bhavi & Bizarrap's hip-hop/rap song "Puff" as the background music, highlighting the theme of "sharing happiness" by sharing music .

6. MANOR: The gift should be the most special

Christmas is a festival for spreading happiness. People always want to give the best gifts to their loved ones. MANOR’s advertisement features a gift competition among a young couple.

Die besten Geschenke des Universums

Anna and Peter are a young couple spending their first Christmas together. Peter decides to give his girlfriend a small stuffed cat, but Anna gives him a real kitten instead. As they both look at their presents, it's clear that the annual competition for the best gift has officially begun.

As the competition progressed, the gifts they brought became more and more fanciful, but in the end, Anna won with the gift from MANOR.

Finding the right gift is not easy, it doesn't have to be the most expensive or the most surprising, a Christmas gift should be special.

MANO R conveys the message to consumers that "the best gift in the universe" can be purchased at MANOR , and also spreads the joy of Christmas in their advertisements in a humorous way .

7. Coca-Cola: Connection is the magic of life

This Christmas, Coca-Cola will launch its first Christmas anthology series "O Natal sempre encontra o caminho", including three short films: "Alma", "Les Petits Mondes De Noël" and "Christmas Bites".

O Natal sempre encontra o caminho

“Alma” is the story of a small town in Mexico that is famous for making Christmas decorations for the world year round but they can no longer feel the magic of Christmas until one thing happens.

"Les Petits Mondes De Noël" is a romantic love story between two estranged lovers in Paris who rekindle their connection while creating a holiday window display.

"Christmas Bites" tells the story of a vampire meeting his girlfriend's parents for the first time, and what happens when he meets his rival, Santa Claus.

The “O Natal sempre encontra o caminho (Christmas always has its way)” campaign reflects Coca-Cola’s 2021 “Real Magic” philosophy, inviting people around the world to celebrate the true magic of humanity .

Pratik Thakar, global creative strategy and content head at Coca-Cola, said Real Magic Presents is an extension of the platform’s core vision to bring to light the magic around us by using common stories to tell everyday connections and heartwarming moments .

8. An Post: The healing power of email

An Post, the Irish national postal service, released a short film "Send from the heart this Christmas" for Christmas, which is inspired by the Tin Man in "The Wizard of Oz" and tells a warm Christmas story.

Send from the heart this Christmas

The Tin Man in the film cannot fit in with the Christmas atmosphere because he lacks a heart under his tough exterior. Seeing how sad he is alone, his neighbor sends him a Christmas card. Although he lives just across the street, the joy of receiving Christmas greetings in the mail is indescribable.

“As an island nation, Ireland is renowned for staying connected through post. Sending a card is a simple way to tell someone they’re loved this Christmas,” said Julie Gill, business marketing director. “This short film captures the impact of sending and receiving the mail, which makes it feel special.”

In an era of advanced information technology, people often overlook the happiness that mail can bring to recipients. Therefore , in order to promote people's demand for stamps, An Post decided to use the emotions brought by receiving greeting cards to encourage people to send mail to the most important people in their hearts .

9. Lego: Creativity brings endless possibilities

LEGO has announced that it will be collaborating with Katy Perry on Christmas to launch the "Rebuild the Holidays" campaign.

We invite you all to build a playful holiday!

Accompanied by Katy Perry's hit song Firework, we can see children build a car out of LEGO bricks and use it to deliver Christmas presents during the holiday season. LEGO has handed over control of its holiday campaign to children, and the short film shows children using the bricks to overcome obstacles while delivering presents.

Julia Goldin, Chief Product and Marketing Officer at the LEGO Group, said: “Our new campaign celebrates the creativity and optimism that children possess . They see the endless possibilities of play and show us the difference it can make in the world.”

In addition, the "BuildToGive" event will be held, and Lego plans to donate 2 million sets of Lego toys to hospitals and children's homes. Consumers only need to buy Lego and build something with it, and then share it on social media using the #BuildToGive tag to participate in Lego's charity activities.

10. Meta Quest: VR realizes extraordinary wishes

Unlike Meta Quest’s corporate woes, which were tragically announced just before the holiday season, “Wish for the extraordinary” is a bold ad that lets gamers enjoy the gift of virtual reality.

Wish for the extraordinary

Whether it’s an Iron Man suit, a pink chainsaw for those fans of the zombie genre, or a roller coaster that hurtles through the city, they’ll put a gift certificate to shame.

Clever visual effects make this special gift even more real, and each of these experiences comes from the same VR device: Meta Quest 2. When the audience cannot access the virtual world, the concreteness of virtual reality is used to show consumers its realism and demonstrate the performance of the product .

In addition to the 90-second film, Meta Quest has released a massive 3D ad on one of London’s most famous billboards, digitally transforming the building to highlight how consumers can play and interact with people from all over the world .

“Meta Quest 2 isn’t just about unlocking a piece of technology, it’s about unlocking your most extraordinary wishes,” said Chelsey Susan Kantor, Director of Meta Quest. “Through this campaign, we hope to capture big and extraordinary wishes and make them come true with Quest 2.”

After watching these blockbusters, which one do you like best? Come to the comment section and share with TOP.

Author: TOP Jun

Source: TopMarketing (ID: TMarketing), when it comes to Marketing, Top is a belief - TopMarketing.