How to promote orders through short video sales?

Is it still possible to start a short video business now? How to get a share of the fiercely competitive short video platform? This article will give you some suggestions, I hope it will be helpful to you.

This is a question that newbies who want to use Douyin or Kuaishou often ask. They are always worried that it is too late to enter the offline market and there will be no traffic dividends.

If you don’t have a lot of money, you definitely won’t be able to sell goods, especially when you are scared by some failed Douyin startup cases that resulted in losses of hundreds of thousands or millions.

Indeed, it is definitely not as easy for an ordinary newbie to sell products through short videos as it was two or three years ago.

However, there is still a chance to sell goods through natural flow, so today we would like to share with you our own practical experience.

1. Strong comprehensive ability

1. What is natural flow of goods?

The so-called natural flow of goods refers to the exposure brought by obtaining platform traffic recommendations purely by shooting videos by yourself without spending money on traffic, which promotes transactions.

2. What skills are needed to promote products through short videos?

It is difficult to sell products through short videos, and the requirements are even higher if you rely solely on organic sales.

a. A distinct personal image

It doesn’t have to be very beautiful, but the personal image must be memorable and make you feel comfortable.

A clear image is important. There are many accounts on Douyin that sell snacks and good products, and they are all amateurs with three to five thousand followers.

But everyone has their own unique tricks, either extremely simple, or like a little lady, or with some interesting little decorations like a headscarf on their heads.

b. Strong lens expression

Part of the logic behind traffic investment is to rely on traffic to promote conversions. The more exposure, the more likely a deal is to be closed.

However, without traffic, users will pay more attention to the performance of the blogger himself.

Therefore, after the blogger appears on the screen, his or her behavior, clothing and makeup, speed and tone of speech, and facial expressions all determine whether users will take a second look at you, whether users can resonate with you, and whether they can trust you.

c. Video script

For the same product, we have tested 5-10 videos. Different copywriting and shooting scenes will have an impact on the number of views.

I found that taking photos indoors is not as good as taking photos outdoors.

It’s better to shoot it with some plot than to shoot it seriously.

However, table shots are not as good as shots with real people.

Therefore, the script and format of the video have an impact on the number of views and transaction volume.

2. Learn to select products, and there must be real demand for the products

What we started out with was sharing snacks and we bought thirty or forty items.

More than a dozen products were photographed, but none of them resulted in sales. Finally, an almond snack was sold.

1. Potential blockbuster

At the beginning, our logic for selecting products was to sell products that were on the best-selling list.

I shot many videos but didn’t make any sales. Later I realized that the sales charts were all bombarded by others and had been flooded with their extreme traffic.

It was difficult for us to get a piece of the pie, so we chose almond seeds, which was not even in the top 10.

2. Economical

If you are selling snacks, you must sell them in large quantities.

Price is secondary. For example, users will place an order for 60 bottles of drinks for 99 yuan. Although the average order value is high, users feel it is affordable.

I am only taking food as an example here. For other items such as daily necessities, clothing, beauty products, etc., you need to have good standards in selecting products.

For example, price, quantity, efficacy, endorsement, platform competitors, market share, etc., rather than what you think is good.

3. Maintain high-intensity updates

1. Pile quantity shooting

In fact, there are some skills to selling products through natural flow, in addition to choosing the right products and shooting good videos.

That is to take advantage of the platform by relying on quantity. Generally, video platforms will give a basic playback rate of around 500.

Instead of spending 100 yuan to buy 5,000 views, you might as well shoot 5 or 10 more videos yourself.

Newbies must accumulate traffic. Think about those who do paid traffic, who shoot 10 videos a day. Why don’t you work hard if you don’t spend any money?

2. Keep shooting

Piling up content may not necessarily be effective. Maybe you update 5 or 10 videos a day, but they are not as good as others who only update one.

But if you can persist for 3 months or half a year, you will be able to surpass more than 95% of the accounts in the same period.

For example, there is an account that only has 1,000 followers so far, but has updated 300 works.

If you don’t keep updating, you won’t even have 100 or 200 views.

I must emphasize one thing here. With absolutely zero investment and when product selection and shooting were OK, we started placing orders in about half a month.

3-5 videos are updated every day, which is enough to show that natural flow can generate orders.

4. It is still recommended to invest in streaming

I wrote this article for two purposes:

First, I want to tell you that instead of thinking about it yourself, it is better to verify it through practice.

The conclusion I have drawn through practical experience is that ordinary people can also sell goods by updating videos naturally.

Secondly, relying on natural flow to sell goods really tests one's talent, products, and image. For ordinary people, it is very unstable and the returns are very low if they want to make money continuously through natural flow.

Therefore, if you want to make money from short videos, appropriate investment is necessary.

1. Quick verification

Whether it is DOU+ or Sui Xin Tui, through streaming, it can help us quickly verify whether the videos and products we shot are suitable.

2. Quick method

Traffic casting is a fast amplifier. When popular videos and products appear, they can be quickly amplified with the help of traffic casting.

For some popular short videos, just one piece of content can bring in tens or even millions of dollars in sales.

3. Accurate crowd

It is far better to use the traffic mechanism to set it up than to shoot videos yourself and then recommend them through the system.

On the one hand, in the early stage you can rely on traffic to screen the first batch of precise groups. On the other hand, after the conversion of traffic, your account, content, and products will receive more accurate recommendations.

4. Control the amount

In the early stage, when you lack investment experience, it is recommended to appropriately control the amount of your investment.

Use small amounts and multiple times to test, especially if your budget is limited, but remember that spending money itself is taking a shortcut.

Therefore, I would like to emphasize here to all the newbies who want to sell products through short videos, pictures and texts, or even live streaming, that it is okay to get a feel for it and do small tests through natural flow at the beginning.

But if you want to make money continuously and quickly, you still have to match and amplify it with investment flow.

Smart players know how to get things for free and use tools to magnify the benefits.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"