Overseas KOL Marketing Guide: How to Promote New Products in Overseas Markets?

How to promote in overseas markets? How to implement KOL methods in overseas markets? This article starts with exploring overseas markets, and elaborates on why to do influencer marketing, new business types, and how to do influencer marketing. It is recommended for those who are interested in influencer marketing and going overseas.

As social media becomes more and more important in our society, more and more brands are leveraging influencer marketing to achieve their goals.

So, the question is, if you want to enter the overseas market, how should you use influencer marketing to build your own customer base?

In this article, we’ll break down all the reasons why businesses should use influencer marketing, and how they should use it to achieve their goals.

01 Why do influencer marketing?

As mentioned above, influencer marketing is a great way for new businesses to increase brand awareness and build a loyal customer base.

But this is not the whole reason.

In fact, influencer marketing can also help brands diversify their content and target niche audiences. This form of marketing also costs much less than traditional advertising — and is more effective.

According to Influencer Marketing Hub, in 2019, it was valued at $9.7B. In 2016, it was $1.7B. We would say that is pretty impressive. Experts do not expect the industry to slow down. In the next few years, it is expected to rise even further.

Therefore, new businesses should emerge in the industry as quickly as possible and take advantage of this growth.

02 Best Event Types for New Business

The first thing a business should do when starting an influencer marketing campaign is to determine its goals. For Chinese brands entering overseas markets, the main goal is usually to increase brand awareness and build a loyal customer base. However, as mentioned above, there are many other uses for influencer marketing campaigns.

With that in mind, let’s take a look at the types of events that are best for new businesses!

1. Sponsored Posts

For businesses that are new to overseas markets, having multiple influencers post Instagram Reels will be the most cost-effective option. Alternatively, if the influencer has more than 10,000 followers, they can add a swipe-up link to the product they are promoting in their stories.

2. Give away products or services to influencers

This strategy is more of a no-strings-attached influencer marketing approach. This strategy involves sending influencers some products for free to get them familiar with the brand. This can help new businesses build relationships with influencers they might be interested in working with in the future. Sometimes, businesses even get lucky and have an influencer post about their brand or product on social media!

3. Free gifts

Bloggers can promote brands by hosting giveaways. In order to participate in the event, participants usually need to comment, like, share, follow, @ friends, etc.

This is a great way to reach more users and is perfect for increasing brand awareness and making your brand stand out.

4. Internet celebrity screening

Once a business has determined its marketing goals, it will begin looking for suitable influencers to work with.

The most important thing that businesses must consider when looking for influencers is what kind of influencer they are looking for. This is directly related to how much you are willing to spend on the influencer.

Let’s look at five different ranges of influencer follower numbers:

1. Super Internet Celebrity: 1 million+
2. Macro influencer: 500,000 – 1 million
3. Mid-level influencers: 50,000 – 500,000
4. Micro-influencer: 10,000-50,000
5. Nano influencers: less than 10,000

As expected, macro influencers have the highest costs, while nano influencers have the lowest costs.

It is recommended that new brands start by working with nano or micro influencers. These influencers usually have higher engagement rates and loyal audiences. They are also usually more cost-effective than large influencers.

03 So, how to find the right internet celebrity?

There are some great tools out there that can help brands search for influencers and filter them by their demographics and statistics. These are some of the best influencer search tools you can use for free:

• NeoReach
• Influence.co
• Upfluence
• Post for Rent

At the same time, companies can also search for influencers and bloggers through social media!

One of the best ways to find influencers in your niche is to look at industry-specific hashtags.

For example, if your brand is in the food industry, some great hashtags to search for are #foodie, #foodblogger, and #foodinspo.

Or search for general hashtags like #contentcreator, #microinfluencer, and #nanoinfluencer to find smaller influencers who are looking for brand partnerships.

04 Should we cooperate with overseas influencer marketing agencies?

If you’re new to the industry or want some extra help, working with an influencer marketing agency is a great option. An influencer marketing agency knows all about influencer marketing campaigns, they brainstorm creative strategies every day, build relationships with influencers, and have the resources and tools to ensure your campaigns run smoothly.

Author: Inpander

Source: WeChat official account: "Inpander Going Global (ID: gh_eeba4131474f)"