What is the difference between Wayfair and Amazon? How to choose?

Nowadays, many people choose to engage in cross-border e-commerce. There are many cross-border e-commerce platforms. First of all, you need to choose a more reliable platform, or a platform with more traffic. What is the difference between Wayfair and Amazon?

What is the difference between Wayfair and Amazon?

1. What is Wayfair?

Wayfair is headquartered in Boston, USA, with business all over the world, mainly focusing on branded furniture and home furnishings. Since 2017, Wayfair has become the largest online retailer in this category in the United States, with a total of 15 million products from 12,000 brands, and more than 15,000 suppliers around the world providing products and services for its five major brands. As the number one professional home e-commerce sales platform in North America, the monthly visits remain above 60 million. Wayfair has sites in the United States, Canada, the United Kingdom, France, and Germany, and one account can switch freely.

2. The difference between the two

As for the difference between Wayfair and Amazon, the biggest difference is that Wayfair is a cross-border e-commerce platform for the vertical category of furniture and household goods, while Amazon is the world's largest cross-border e-commerce platform for all categories. Wayfair has more than 10,000 suppliers and more than 14 million product SKUs. Its business scope includes furniture, decorations, lamps, building materials and other household goods. The sales share of its own brands increased from 5% in 2015 to 57% in 2017, and reached 70% in 2019. It is no exaggeration to say that Wayfair is a blue ocean cross-border e-commerce platform.

Another difference between Wayfair and Amazon is the logistics system. Wayfair builds its own logistics and transportation, provides the ultimate user experience, and reduces dependence on third-party logistics. In the United States, about 63% of large package deliveries use Wayfair's last-mile warehousing and delivery service system. Although Amazon has built many warehouses, it is not cost-effective to use its own logistics system to deliver furniture.

The above is the difference between Wayfair and Amazon. Generally speaking, the difference lies in the product categories. Both are relatively good cross-border e-commerce platforms and are very suitable for Chinese merchants to settle in. Hangzhou Daseller Cross-border E-commerce Agency has a professional operation team of more than 100 people, with more than 7 years of senior operation experience, one-to-one guidance, and one-stop service from registration to operation, making cross-border easier.

This is the end of the introduction to the differences between Wayfair and Amazon. When choosing a cross-border e-commerce platform, you also need to first look at the advantages and disadvantages of each platform before you know which platform is suitable for you.

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