Which cross-border e-commerce platform is easy to operate? Introduction to major platforms

Doing business is not that easy, especially opening a store online now. If you manage it well, you can make a lot of money, but if you manage it poorly, you may lose everything. So it is important to choose a good platform. So which cross-border e-commerce platform is good?

1. Amazon

Amazon can be said to be the most mature cross-border e-commerce platform in the world with the largest user base. It is the leader among cross-border e-commerce platforms. Since it was established a long time ago, it also has far-reaching significance for global economic and trade.

The sales of stores on this platform are quite high, and the competitiveness is very high. There are strict standards and specifications for the registration process, product quality, etc., and the platform rules are also relatively strict. If you don’t have a certain understanding of the platform, it is easy to violate the rules, not to mention that in this "store closure trend", it is easy to be blocked if you are not careful.

Another advantage is that Amazon's backend logistics management system is very complete.

In general, the initial capital investment in operations is relatively large, and the risks are also relatively high. Novice sellers can accumulate a certain amount of experience before doing business on Amazon.

2. AliExpress

AliExpress is a cross-border e-commerce platform under Alibaba. With Alibaba as its backer, it has always developed very well and has a majority of user groups.

This platform is mainly based on retail and implements a low-price strategy, so low-cost and low-priced products such as jewelry and electronic product accessories will have more advantages. If there are manufacturer resources, the cost price will be more advantageous. It is also recommended that sellers who want to operate on this platform look for some direct sales cooperation with manufacturers.

In addition, the registration process of AliExpress is relatively simple and easy to operate. It is a more suitable cross-border e-commerce platform for novices.

3. Shopee

Currently, the economy in Southeast Asia is developing rapidly, and Shopee has become a platform with great potential. The platform also has eight sites for everyone to choose from.

One advantage of this platform is that it does not require any commissions, but paid advertising is still necessary for the healthy development of the store and will still cost some money.

In addition, there is also a bad trend. Currently, platform prices are generally too low and sales profits are also very low. I hope that sellers will not engage in the "involution" phenomenon.

4. Lazada

Lazada is an e-commerce platform in Southeast Asia.

There are still many blue ocean markets at present, so there are certain advantages for novices; and for some small language sites, the platform also provides translation functions, so even if you don’t understand the local language, you can do well.

Lazada has clear policies and will not deduct funds or close stores without reason (a store may be closed if you do not log in for 30 days).

Logistics and delivery are also very simple. There are 15 store categories, and you can publish to 6 countries with one click: Malaysia, Indonesia, Thailand, the Philippines, Singapore, and Vietnam.

In general, which cross-border e-commerce platform is easier to operate depends on whether you are a novice or a veteran, and also on how much experience you have in e-commerce. Amazon is not suitable for novice merchants, but AliExpress is more suitable.