If you want to increase monetization through IP, you must first know what personal brand IP is?

Want to improve your monetization through IP? Before that, you need to understand what is personal brand IP? The author of this article shares the concept of personal brand IP. Let’s take a look.

01 What is personal brand IP?

Personal brand IP is a personal brand with an identity. It can be said to be a kind of intellectual property, and also has asset attributes; it is also a new word that conforms to the environment of the times. The online and offline network address identification logo can be understood as the contemporary embodiment of the brand content. ——Dian Jing Zonghui

Personal brand: refers to the unique, distinct, definite and easily perceptible information conveyed by an individual’s external image and internal cultivation. It can demonstrate the power to cause changes in group consumption cognition or consumption patterns.

Personal IP: An Internet term that refers to an individual’s right to a certain achievement. In the Internet age, it can refer to a symbol, a value, a group with common characteristics, or some valuable content that comes with its own traffic.

Personal brand IP: Individuals have special identities and their value is comprehensively presented. The key is to emphasize branding, and the form and content show IP. Let people know that you are a very reliable and trustworthy person who does what and what kind of person you are.

Let me tell you a few names below and see what comes to your mind first?

Qin Shi Huang - did you think of it? He unified the six kingdoms; established the Three Dukes and Nine Ministers; abolished feudal fiefdoms and established counties; implemented the same writing system, the same wheel gauge, and the same weights and measures. He attacked the Xiongnu in the north, conquered the Baiyue in the south, built the Great Wall to keep out foreign enemies, dug the Lingqu Canal to connect the water system, etc.

Zhuge Liang - do you think of the two cousins' expedition, the division of the world into three parts, the sixth expedition to Qishan, the seven captures of Meng Huo, the Eight Trigrams formation, the debate with scholars, the burning of Chibi, etc.

The most direct factor in the formation of personal brand IP is the hot and influential events at that time, such as Zhang Ruimin smashing the refrigerator, Meng Wanzhou's Canadian incident, etc.

The most direct external manifestation of personal brand IP is personal image.

When it comes to movable type printing, who do you think of? Bi Sheng from China during the Northern Song Dynasty was a great technological revolution in the history of printing.

Speaking of steam engines, who do you think of? Watt of Britain directly promoted the rise and progress of the Industrial Revolution.

Who painted the Mona Lisa? Who painted Along the River During the Qingming Festival?

The invention of applicable tools and excellent creations are also important manifestations of personal brand IP.

Diliree Theme Park, the Tang Dynasty City That Never Sleeps, the cultural and creative IP of the Forbidden City of China, the IP of the Japanese mascot "Kumamon", and movies like Avatar and Wolf Warrior are also brand IPs, and there are personal brand IPs hidden behind them.

Individuals like Chu Shijian, who grew oranges a few years ago, and Ren Zhengfei of Huawei, their brand IP is more of a spirit and belief.

Fan Deng’s reading club, Luo Zhenyu’s logical thinking, and Wu Xiaobo’s financial sharing.

02 The output of long-term valuable content is the underlying logic for the formation and influence of personal brand IP

The ultimate goal of a personal brand IP is an individual with distinct characteristics such as thoughts, personality, and actions. The personal brand IP that we advocate and practice is more of a personal brand IP with long-term value, positive energy, and influence.

Personal brand IP can be simply understood as the impression others have of you, the labels others give you and the labels you set for yourself. In other words, it means that you let others know what you do and what kind of person you are.

Each of us has an impression in other people's minds. When we meet online or offline, others can perceive our appearance, clothing, speech and behavior, etc.; through chatting, others can understand our thinking cognition, values, etc.; through getting along with others, others can understand our personality, character, preferences and skills, etc.

To build a personal brand IP is simply to label yourself and become the person you want to be. Plan your own life and dominate your own destiny.

Author: Dian Jing Zong Hui