How to enable Amazon brand advertising? What is the method to enable it?

As the Amazon platform continues to grow, more and more businesses are opening stores here. The competition for stores on Amazon is really fierce, so we need to find ways to promote them. How to open Amazon brand ads? The following is the answer.

How to start Amazon brand advertising?

Amazon Headline Search Ads, also known as Brand Ads, are banner ads that promote products below the Amazon search bar. After searching for a product, ads directly related to the keyword will be displayed. Before creating any type of ad, you need to make sure you plan to target the right keywords. The easiest way to do this is to type the product in the search bar and note the product type that appears.

Amazon video ads are not complicated to set up. You only need to create video ads according to the Amazon advertising platform guide, and then you can start setting up Amazon video ads. In the Seller Center, go to the Advertising tab, click Campaign Manager, click Create Campaign, and select Sponsored Brands under Campaign Type.

Select video as the ad format, select the product to be promoted, upload the video, and enter the keywords to be targeted. After selecting the keywords to be targeted by the video ad, click Submit for Review. Amazon Advertising will review it, and after the review, you can start the ad delivery. It should be noted that the uploaded video needs to be as concise as possible, preferably no longer than 30 seconds.

Amazon brand promotion can display the brand logo, custom text and up to three products. This type of advertisement will be displayed in the search results, which helps to establish the brand and product portfolio awareness. There are many forms of brand advertising. Sellers can choose the appropriate products and methods to promote according to their own situation in order to improve the advertising effect.

You can choose products with high conversion rates, similar or complementary to the advertised products, and in different price ranges to improve the advertising effect. If you are not sure about the products you want to promote, you can check "Optimize your ads" and Amazon will display the products based on the relevance of buyers' searches. Regarding the choice of delivery method, if the budget is sufficient, it is best to use both methods and choose according to your own situation.

Amazon is the preferred market for many users. More and more merchants are doing business on Amazon, and competition among peers is becoming increasingly fierce. Traffic is needed by all major merchants, and advertising is one of the means for many merchants to attract traffic. Merchants can learn about related content.

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