What is "follow selling" on Amazon? Detailed answer

Amazon's sales model is mainly divided into four models: general sales, fine sales, boutique sales, and follow-up sales. Follow-up sales may only be one or two products, or all products in the store may be followed. So what is follow-up sales on Amazon?

Amazon is a platform that "emphasizes products over stores". It prefers the same product to appear only once on the platform to avoid a large number of duplicate, similar products and pages. Therefore, there may be multiple sellers on the same product details page. Except for the seller who occupies the shopping cart, other sellers selling the same product are called follow-selling. The so-called Amazon follow-selling is actually the same product ID, but different sellers are selling it. "Follow-selling" can be expressed in English as "Sell Yours on Amazon".

What does it mean? Suppose that when seller A creates a product page, other sellers find that this product is selling well, so they also follow suit and sell this product. At this time, the same product between different sellers shares the same detail page, which is called follow-selling. It requires that the follow-selling product of the seller must be exactly the same as the product of the seller being followed, including the brand, appearance, packaging, function, color, size, etc.

The office supplies sold by Amazon are in the gold shopping cart, and the "Others Sellers on Amazon" in the lower right corner are other sellers who are also selling the same products. If you click 45new, you can see all the sellers who are selling the same products, as well as the product prices, shipping costs, delivery logistics and other information of each seller. If there is a situation of selling by following, then the sales volume of seller A must be divided up by other sellers. Although some sellers can get hundreds or even thousands of orders a day by selling by following, there is also the possibility of zero orders by selling by following.

Generally speaking, Amazon follow-selling refers to a product that is sold by multiple sellers. In other words, other sellers are also selling the same product on the details page of a product.