Do Amazon products have to be new products? How to improve rankings?

After you have successfully opened a store on Amazon, you can start to launch new products one after another. Many friends want to make their products popular and increase traffic when launching new products. There is such an opportunity when launching new products. Do new products on Amazon have to be new products?

1. Do Amazon’s new products have to be new products?

1. Setting keywords on the listing. I just said that keywords on the listing are very important. When buyers search for keywords for a certain product, if this keyword matches your product listing keyword, it will be ranked at the top. Therefore, the higher the match between the product title and the search keyword, the better the ranking, and the lower the match, the worse the ranking. The best formula for listing: "Brand name + key long-tail word + product name (age/gender range) + features/raw materials + model specifications/modifiers + size adjustment (sub-product)"

2. The ratio of product sales to weight value, strive to increase product sales and increase the weight of listing;

3. Product conversion rate and sales weight value ratio. Try to improve product conversion rate, thereby increasing sales and increasing the weight of listings;

4. Rating and quantity of product reviews;

5. The prices of related and similar products. For example, the prices of competing products and the prices of follow-up products. These will affect the ranking of our listings;

6. Account performance assessment. This is something that every account must do. According to the background performance assessment, several related assessments must be completed, and excellent assessments are the best.

2. Tips to improve the ranking of Amazon’s new product list:

1. Do a good job of Amazon keyword optimization

Keyword optimization is the first and foremost step before you rank new products. You can try to filter, classify and collect keywords through relevant channels such as the Amazon search bar, similar product sales and high-ranking competitors, third-party keyword tools (such as Seller Home long-tail keyword mining, Scientificseller, Amzdatastudio, MerchantWords keyword search tool), and apply them to product titles and descriptions. Do not reuse the same keywords and ensure that the product title matches the keywords.

2. Amazon product title reference suggestions

Brand name + core word + product name (age/gender segment) + attribute/material + model/adjective + size/color (sub-product)

3. Increase Amazon product sales

Sales volume is the most critical step to improve the ranking of new products. Especially for products that want to enter the BSR rankings, the higher the sales volume, the higher the ranking.

Amazon's new product rankings represent some of the best-selling new products at the moment, and are also a reflection of operational capabilities. Therefore, many Amazon sellers want to enter the Amazon new product rankings, but don't know how to do it. You can refer to the above content.

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