How to operate a Shopee store? Introduction to Shopee store operation

Nowadays, many friends are engaged in cross-border e-commerce. Shopee is currently a relatively promising cross-border platform. Therefore, many merchants will also consider opening stores on it, but they also need to know how to operate it. So how do you operate a Shopee store?

How to operate a Shopee store?

1. How to optimize product titles and descriptions. Before launching new products, sellers can search for the current hot search terms for products on various sites, add the hot search terms to the product titles, and put the keywords with the highest search volume at the front. If you need to modify keywords, try to modify them during a period with low traffic to minimize the impact on product rankings. The frequency of changing product titles should not be too high, and the content should not be modified too much, because too many modifications will affect product search rankings.

2. The more products in a store, the better. A store with a large variety of products will provide buyers with more choices, but most of the products that have not been sold will occupy the store display position, reducing the chances of buyers finding the target products they want to buy. In addition, the Shopee platform will regularly clean up products that have been on the shelves for more than 3 months but have never been sold. Therefore, sellers should choose products with more potential when adding new products, and clean up products that have not been sold for a long time.

3. What is the most appropriate time to upload new products every day? It is recommended to upload new products during the peak traffic hours of each site. For example, the largest number of people place orders between 20:00 and 24:00 in Taiwan and Singapore, between 13:00 and 15:00 in Thailand, between 14:00 and 16:00 in Malaysia, and between 10:00 and 12:00 in Indonesia. Uploading new products during the active buyer hours can increase the exposure of products.

4. Fans in the store to the store. Fans are an important source of natural traffic and orders for the store. In the early stage of store operation, increasing fans is a very important operation link. Sellers can actively pay attention to the popular sellers on the platform (especially similar categories) and their fans, so that the chance of being followed back is higher, which can increase the exposure of the store. At the same time, low-price promotions can also help the store attract traffic and increase the number of fans.

There are many Shopee sellers who want to open stores on Shopee, but they feel confused when choosing a site. In fact, at this time, they can choose to open stores on some sites with higher sales.