Is there any difference between Amazon's Plan 0 and Plan Transparency?

Amazon has both Plan 0 and Plan Transparency to protect its products. Of course, merchants are also familiar with these plans so that they know when to use which plan. Now, let’s talk about the content introduction of Amazon’s Plan 0 and Plan Transparency.

The difference between the Sub-0 plan and the Transparent plan

1. Transparency plan, anti-follow-selling principle: For products registered for the transparency plan, Asia will provide a dimensional code, which will be affixed to the package and the warehouse identification code will be confirmed before entering the warehouse. FBA follow-selling cannot obtain the code, and the goods cannot enter Asia's warehouse. When self-delivery follow-selling is also required to provide code certification.

The aim is to provide brands with proactive anti-counterfeiting protection, allowing users to verify authenticity and providing transparent information.

Settlement: First, the brand owner must successfully complete the brand registration 2.0, that is, the trademark requirement for successful registration on Asia is the R mark.

2. Zero planning, anti-follow-selling principle: Generate a unique code for each product. Brands can print the code on the packaging or attach it to the packaging. When these products enter the warehouse, they can scan these codes to determine their authenticity.

The purpose is that brand owners can delete any suspected counterfeit products they see on Yahoo in the future without the need for review. This plan is also aimed at promoting the elimination of counterfeit products, so it is called the "Zero Plan."

Entry requirements: Become the rights owner of the trademark, have an account with access to the brand, and have submitted potential reports in the past six months with an acceptance rate of 90%.

Features of Plan 0:

1. Auto: Through AI technology, quick detection is performed based on the registered information, such as brand logos, etc., scanning more than 100 million lists. The platform automatically searches for counterfeits and actively intercepts them.

2. Self-service: self-deletion. That is, through the self-service tools provided by Asia, counterfeit goods can be deleted quickly and effectively without submitting an application to the company, thus better protecting property rights.

Brands have unprecedented ability to control and remove products from sub-sites. This tool can also be used in conjunction with self-protection features to help better detect potential counterfeits.

3. Product: Provide a barcode for each product of the brand, and verify the authenticity by scanning the barcode. If there are other follow-up sales using the barcode, the violator will be audited.

The purpose of the Transparency Program is to provide active anti-counterfeiting protection to brands, enable consumers to verify product authenticity, and provide users with transparent product information. The Zero Program aims to promote the elimination of all counterfeit products.

The difference between Amazon's Plan 0 and Plan Transparency is that Plan 0 is mainly aimed at counterfeit products, while Plan Transparency is an anti-counterfeiting protection provided to brands, allowing users to understand the authenticity of the products. The key at present still lies with the users, while Plan 0 is aimed at brands.