What should I do if the conversion rate of Shopee products is low? How to solve it?

Many Shopee sellers are complaining that the conversion rate of their stores is not high enough. First of all, it should be made clear that it is not because of the low conversion rate of Shopee, but because your product traffic itself is not high enough, and then the conversion rate is low. So how should we solve it?

What to do if Shopee product conversion rate is low?

1. Product category selection. A good category itself is a good drainage channel, which can bring us a lot of traffic. The higher the traffic, the higher the conversion rate. Therefore, we should be cautious in the selection of categories.

2. Search ranking. A good product title and keyword can also bring us more search traffic and conversion rate. If someone searches for a keyword and finds our product, do you think our product conversion rate will be low? In order to do a good job of keywords and titles, we can search for popular search terms related to our products on the Shopee platform.

3. Release new products in small batches at different times. The search ranking of new products will be relatively high among similar products. A small number of new products every day will help the store's continued exposure. Shopee's new best time is different for each site, and the peak traffic time is around 22:00-24:00, so we must grasp this. The new time can be placed before the peak traffic in the evening, so that they can see your products when browsing products, which is equivalent to increasing exposure. There are not many new products, about 15-20 new products every day. Quality is more important than quantity. You can pay attention to fans for new products, which can expose new products more effectively.

4. Use the top setting function to set the top exposure. Select five products and place them on top for four hours. It can be used repeatedly.

5. Participate in activities. There are many free activities in the background of Shopee, such as discounts, flash sales, theme activities, etc. In addition, the merchant manager will also post event notifications in the group, some of which are free and some are paid. If we want to participate in this event, we need to know the rules of this event, product types, prices, inventory, discount strength, etc.

If your product conversion rate is very low after opening a store on Shopee, you can solve it according to the above methods. The low product conversion rate means that the product itself does not have enough traffic. You have to find a way to obtain traffic. Therefore, it is important to launch new products in small batches and choose a good time period.

Recommended reading:

What does Shopee Overseas Warehouse Store-in-Store mean? Which sellers are suitable to sign up?

How to apply for Shopee overseas warehouse? What preparations should be made when signing up?

Can the refund amount on Shopee be modified? How to modify it?