How to edit Amazon listings? What are the tips?

As a novice Amazon seller, learning the editing skills of listings is very necessary and worthwhile. So how to edit Amazon listings? Amazon merchants who don’t know how to do it can take a look at the following introduction!

Before editing the listing, you should study the rules of those hot-selling styles. However, it is recommended not to imitate those hot-selling styles in the title. After all, your product weight is not enough, and following their use of big words will be counterproductive. At the same time, you should pay attention to the pictures, choose excellent product pictures, analyze the shooting angles and the use of PS techniques.

How to write a title:

1. The first letter of each word must be capitalized (except for words like a, an, and, or, for, on, the)

2. No special characters or punctuation marks (®, ©, ™, !, $, &, *, etc.)

3. You cannot input anything in the Chinese input method mode (it will become garbled characters)

4. If there are numerical descriptions, please use Arabic numerals instead of words, for example, write 2 instead of Two. If it includes bulk sales, please add (pack of X) after the product name.

5. The title should be concise, not too long, and do not pile up keywords.

6. No company, promotion, logistics, shipping or any other information irrelevant to the product itself;

Fill in the keywords:

1. Recommended extension words in Amazon’s front-end search bar

Specific operation: First determine a core keyword related to the product, such as smartwatch. Many recommended extension words will appear in the drop-down box. Similarly, you can enter other core words with different names such as wristwatch, quartz watch, etc.

Generally, in order to select more keywords, you can type 26 letters from A to Z before and after the core keyword according to the characteristics of the product. Whenever you type in a phrase that pops up in the filter drop-down box, you can select the one related to the product as the keyword.

2. Some words in the product category

Type different core words in the front-end search bar, and the category navigation on the left will have corresponding recommendations. Based on the relevance, you can select some words to use as keywords; you can also download the BTG table and select category keywords.

3. High-frequency words in listings with good sales of the same product

Generally, it is enough to refer to the first three pages of the same product. These competitors are sellers who have done very well in sales, promotion, and optimization, and their evaluations are also very useful for reference.

Copy the title, five-line features, and long description of the selected listing into an Excel spreadsheet. Through data comparison and analysis, find out the recurring core words and extract them as your own keywords.

4. Find keywords from reviews

Collect reviews. The words that buyers repeatedly mention are often authentic expressions and are also the search terms that buyers often use. These must be extracted as keywords.

If Amazon merchants want to create a listing that is attractive enough, it is not a one-step process. They need to keep up with the market and consumer demand trends to carry out relevant operations. I hope the above content will be helpful to everyone!

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?