Fashion bloggers who don't show their faces? They earn over 10,000 yuan with just one picture or article

"Fashion bloggers who don't show their faces are exploring new ways to make money." In the era of booming self-media, is it necessary to show your face to be a fashion blogger? Actually not. This article will reveal the profit-making methods of fashion bloggers who don't show their faces, share their secrets of making more than 10,000 yuan from a picture or text, and provide a practical guide for those who want to get involved in this field.

If you don’t want to show your face or buy so many clothes, can you make money by being a fashion blogger on Xiaohongshu?

The answer is: Yes.

This type of fashion bloggers can quickly gain followers by sharing the same styles as celebrities or stars, and can even get 18,000 yuan for each graphic and text advertisement. How do they do it?

1. Celebrities’ outfits bring their own traffic

Celebrities and famous people have their own traffic, especially those who have been very popular recently. This makes it easier for celebrity outfit sharing content to attract traffic than general outfit sharing content, and can quickly gain popularity.

At the same time, "celebrity-style items" also have a very strong effect in bringing goods. Many people want to wear or buy the same items as celebrities, but don't know where to buy them. If you can sort them out and maintain good quality among a group of celebrity-style items, you will have strong commercial value and be able to get cooperation from brands.

2. The higher the fashion sensitivity, the higher the price

Zimu read the content of several bloggers of this type and found that their quotes for 1,000 followers ranged from 20 to 60, and even the number of advertisements they accepted did not decrease due to the high quotes. The main difference between them is: different fashion acumen and different speed of producing pictures.

For example, the one with the highest quote I’ve seen so far is “Celebrity Style”, which costs 18,000 yuan for a picture and text collaboration. There were 2 collaborations in October and November, and even 4 collaborations in September. His layout is similar to that of other accounts, but many of the outfits he chooses are high-quality, big-name outfits shared by Chinese and foreign celebrities, and he can quickly dig out the outfits from celebrity Reuters photos. This is a big difference between him and other similar bloggers.

This is not something you can master in one day. Start by sharing ordinary celebrity outfits and cultivate your own fashion sense. Your account will become more and more valuable.

3. Content production focus

Topic selection:

When it comes to celebrity outfits in Reuters, airport outfits, and outfits for variety shows/film and television dramas, you should choose celebrities who are both hot topics and have good fashion sense. This will ensure traffic while also having better results in bringing in goods, product placement, and advertising.

Content structure: Cover: Celebrity photos occupy the left half, and the right side is a display of outfit elements. It would be better if the celebrity can be cut out and some layout design can be done. If there is a video, it is recommended to make it into a live picture. Title: Variety show/time + celebrity + outfit style (price, style, etc.). Text content: briefly introduce the recent hot spots of the variety show or celebrity, and share the characteristics of this issue's outfit.

4. Transformation suggestions: real shooting

Observing 5 or 6 bloggers of this type, you will find that, apart from the "same style as celebrities", many bloggers of this type have relatively lower quotes for one advertisement than real-life fashion bloggers. They can earn a few thousand or tens of thousands, but it is almost impossible to earn tens of thousands or hundreds of thousands. So, after making some money, you can take out a part of it, purchase the same style as celebrities, wear it yourself and then shoot it, slowly transforming, and having more room for monetization.