What to do if your private domain lacks content? Here’s a trick to easily get 1,000 Moments

Almost everyone who does private domain business will encounter content problems. So, how to find suitable content and reuse it? Let’s take a look at the sharing in this article.

When it comes to private domain, how important is content?

Without good content, you can’t move forward.

First of all, no one reads, no one cares, no one replies, and no one buys the messages you send.

Second, and even more cruel:

Friends circle, blocked

Public account, unfollowed

WeChat group, collapsed (or quit)

A group post, deleted

…

Many people simply don't post any content. But not posting has no effect. How can they operate in the private domain without content?

But it is not okay to send them randomly. This approach of "offending the majority by converting a small group of people" is self-destructive.

The content issue is a problem that all private domains will encounter. It’s okay if you have personal IP, because IP can create content. But what should you do if you don’t have personal IP, like most brands do?

There are actually many methods, in short, there are two:

1. Obtained from the public domain
2. Get from private domain

If you are on group buying platforms like Dianping/Meituan, congratulations, you will not be short of content.

Many brands will try every means to get customers to leave comments on the platform. Aren’t these comments the best content?

Just write a little copy and it will become a circle of friends.

When we help our clients create content, we use this method and can complete a year's worth of WeChat Moments content in one go.

If you post 3 messages a day, that’s no more than 1,000 messages a year.

This is for those who have group buying platforms. What should those who don’t have group buying platforms, such as those doing B2B, do?

Don’t worry, if the public domain doesn’t work, the private domain can make up for it .

You usually chat with customers, right? Do customers ask some questions during the chat?

These questions are the best material.

For example:

This is a question a client asked me, and I immediately turned it into an article.

In addition to articles, can it be turned into a circle of friends, a short video, or even a live broadcast?

Okay, here we have solved half of the content problem. Why is it only half?

There are only a limited number of comments, and questions, right? I have some this year, but what about next year? Haha…

Here comes the crucial step.

Fix these contents and form a standardized content sequence.

Content sequence requires the help of SOP tools

In this way, the content is reused over and over again.

This method has a proprietary name, called " content reuse ".

It is extremely difficult to continuously produce new high-quality content. Even top content masters cannot guarantee that every piece of content they produce is of high quality.

But mostly – it’s not necessary .

Good content is meant to be reused. This is a respect for the content and a way to maximize its value.

All we have to do is produce and screen high-quality content, and then reuse and recycle it.

Final Words

In the private domain, those who can't post to Moments are useless; those who can post once every three days are bronze; those who can post once a day are silver; those who can post three times a day are gold; those who can post 1,000 Moments every year are stars; those who can post 1,000 high-quality Moments every year are kings;

When one day, your private domain can post 1,000 high-quality Moments every year, what will you worry about your private domain?