Product strategies for “current needs” and “future needs”

This article focuses on "current demand" and "future demand", analyzing how to choose the products you like and formulate product strategies. It is recommended for those who want to learn how to select products.

If I ask you: What motivates customers to make a purchase?

I guess you can answer without even thinking: It must be "demand" that prompts customers to make purchasing decisions.

That’s right, the essence of business is demand. Transactions will only occur when there is market demand.

In other words, you can only make money if there is a market demand for the product you choose;

But do you know?

From the perspective of product selection, demand can also be divided into:

1. The needs of the moment;
2. Future needs;

As long as you can understand these two dimensions of demand, you will find that a new door will open when you choose a product!

Below I will share how to use these two dimensions to select products and provide you with product selection ideas!

1. Current needs

Current demand is the demand that has already occurred or is currently occurring.

The current demand can be divided into two situations:

1. Known solutions

As the name suggests, customers have already encountered the problem and know how to solve it, or solutions can be easily found in the market and there are already mature products.

For example: runny nose due to cold

When customers find themselves suffering from a cold and a runny nose, they need a solution. Cold medicines corresponding to colds and runny noses are already very common in the market. Customers can easily solve the problem by directly purchasing the corresponding cold medicines.

This should be easy to understand. The process of generating this demand is as follows:

Discover problems – Generate needs – Find products

For example:

• Colds are a current [problem]
• Solve the need for colds
• Cold medicine is the solution

This kind of solution to known needs is a product that most people are working on. Its characteristics are: high demand and fierce competition!

2. Unknown solution

This usually happens when the customer's problem already exists or has already occurred, but no solution can be found, or no satisfactory solution can be found.

This is the method I emphasized in "Light Entrepreneurship from 0 to 1", which is the "pain point product selection method"!

This is the method recommended by Teacher Fox. The products selected by this method are suitable for most people. The key points are: high average order value and little competition!

For example: allergic rhinitis runny nose

The same runny nose can be solved by simply taking medicine for a cold, but the runny nose caused by rhinitis cannot be perfectly treated by many medicines and is difficult to cure.

This has led to allergic rhinitis patients being dissatisfied with existing solutions and needing to find better and more perfect solutions...

Similar needs include: large pores on the cheeks, insomnia in pregnant women, rebellious children...

There are many demands in this dimension, and they exist in every field and category. You can use your imagination. If you really can’t find it, you can communicate with Teacher Fox.

So, the process of generating this demand is as follows:

Discover problems - Generate needs - Product dissatisfaction - Find new solutions

For example:

• Allergic rhinitis is a problem that currently exists or has already occurred.
• Pain-generated need
• [Unsatisfied] with existing solutions
• Keep looking for new solutions

and,

Choose products that meet "existing" but "unknown solution" type needs. There are many ways to play and the product plasticity is very strong. This is the basic form of medium and high profit products.

You can even use this model to match your existing products. If your products do not belong to this type, I can basically conclude that you must be suffering a lot now. It is inevitable that there is fierce competition in the industry and low profits.

If you plan to re-select products or transform, it is recommended that you choose products of this type of demand, which can improve your current pain!

2. Future Demand

The so-called future needs are the problems or pain points that customers may encounter in the future.

People who have this demand are usually more "forward-looking" and like to think and plan for the future.

But from another perspective, the common psychological point among this group of people is "anxiety", and they are usually more likely to feel "fear" and "worry" in their hearts.

Teacher Fox himself would define this type of people as "sensitive" people or "anxious" people.

For example:

For example, in the epidemic era, many people are worried that they may be positive if they have a cough or fever. They are suspicious all day long. Even if the test result is negative, they will think that the test result may be inaccurate...

Or girls often walk at night, worrying about harassment and bad guys, so they have to prepare various anti-wolf tools when they go out...

Or maybe rich people are always worried about health problems, so they take stem cell injections regularly every year to repair various body functions and prevent various diseases...

In conclusion,

Clients with this need typically do not yet have the disease or symptoms, but are concerned about what might happen in the future.

There are many products of this type, and some businesses directly apply this method to advertising slogans;

for example:

• How passive will women be in the future if they don’t have their own careers? ——Promote female entrepreneurship;
• If a woman doesn't take care of herself when she's young, will she still love you when she's old? -- Medical beauty, cosmetics;
• You think houses are expensive now, but they will be even more expensive in the future! ——Buy a house now;
• It turns out that children's poor handwriting will have such a big impact in the future! - Let your child sign up for a handwriting training camp;

Although,

Those who have this kind of demand are all "anxious" people, but at the time and space node of 2023,

• What woman is not sensitive?
• Which industry is not involutionary?
• Which child doesn’t have anxiety?

so,

To enter the category of "future needs", you can divide the customer groups into: age, occupation, gender, industry...

Then find their anxiety points, amplify their anxiety, stimulate their hidden needs, trigger their desire to buy, and you can make money from their anxiety.

At the same time, you can also combine my previous article that teaches you how to find anxious needs: "Fox: Leading you to discover highly profitable products and projects (practical operation with cases)";

Package your existing product as an anxiety product, or simply choose a new product with higher profit margins.

Author: Little Fox

WeChat public account: Fox Loves Nonsense