You should have heard of Alibaba International Station. Many friends choose Alibaba as a platform when doing cross-border e-commerce. So when you open a store on Alibaba, you must list products. How to make the details page of Alibaba International Station? How to create the details page of Alibaba International Station? 1. Choose high-quality product images High-quality product images are the key to attracting buyers' attention. Alibaba International Station requires sellers to upload clear, high-resolution, multi-angle product images. Before uploading product images, it is recommended to use professional photography equipment to ensure the clarity and color reproduction of the images. 2. Write a clear, valuable product description Buyers tend to scan and browse when visiting e-commerce platforms, so if you want to capture buyers, you need to write out important content for them to see. For example, why choose this product? Or which material to choose? Or what color? In addition, the details should reflect the issues that customers care about most, such as product specifications, uses, advantages and precautions, so that buyers can have a desire to buy. When writing copy, companies should avoid too many technical terms and cumbersome descriptions, and can appropriately add keywords to increase natural ranking opportunities. 3. Add product videos Video is a very powerful marketing tool that can intuitively display product features and usage methods, attracting buyers' visual attention. Enterprises can upload product videos through Alibaba International Station, but they need to pay attention to video quality, length and other requirements to ensure the accuracy and authenticity of the video content. 4. What basic sections should be included in the product details page? High-quality pictures: Based on the buyers' browsing habits and preferences, we use high-quality pictures to show our product features, functions, and usage scenarios. We can also use some exquisite video pictures to show our product features, functions, etc. Product advantages: Describe the functions and selling points of the product in detail, so that buyers can quickly understand the characteristics of the product and choose to place an order. Product comparison chart: Compare other similar products to highlight the advantages of our products. Usage scenarios: Describe the usage scenarios in detail so that buyers can better understand the purpose of the product. Function introduction: Describe the functions, usage methods, and uses of the product in detail so that buyers can have a deeper understanding of our products. Service guarantee: Describe the service guarantee in detail so that buyers can buy our products with more confidence. After-sales guarantee: Describe the after-sales service policy and return and exchange process and how to deal with after-sales problems in detail so that buyers can buy our products with more confidence. Company qualifications: Show the company's strength, as well as business qualifications, production licenses, industry licenses and other information. 5. Notes The content of the detail page should be more specific, not too general. You can use some pictures, numbers, etc. to show the selling points of the product, so that buyers can understand the product more intuitively. You can refer to the detail pages of your peers and refer to their details production ideas, but be careful not to copy them completely, otherwise you will not be able to highlight your uniqueness and stand out among many peers. The production of Alibaba International Station's details page is actually no different from that of domestic details pages. You still need to pay attention to the things that need to be paid attention to. There are some related skills when uploading and producing, and everyone needs to understand them in advance. Recommended reading: What are the interview skills for Alibaba International Station operations? How to interview? What is the order process of Alibaba International Station? Process Introduction How is it to work as a salesperson at Alibaba International Station? What are the advantages? |
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