No video or live broadcast, revealing the secrets of Douyin men's clothing gameplay

This article starts from the content of Douyin pictures and texts, and explains the gameplay of Douyin pictures and texts for men's clothing. It does not adopt Douyin's conventional sales ideas, but uses Douyin pictures and texts for promotion to achieve sales goals. It uses a simple, time-saving and labor-saving method to achieve profit amplification. It is recommended to friends who want to promote product sales on Douyin.

It is said that men have low consumption desire and less disposable income, so it is difficult to sell products to boys.

Although this is true, it does not mean that men really have no consumption needs or purchasing power.

It’s just that compared to women, men’s consumption needs are simple and low-frequency.

Today I want to share with you a case of selling men’s clothing on Douyin. You can sell the products without shooting videos or doing live broadcasts.

1. Tik Tok Men's Clothing

I told you a long time ago that Douyin pictures and texts are supported by traffic in the Douyin content ecosystem.

Pictures, texts, videos, and live broadcasts are the three core forms of Douyin. Even though pictures and texts account for a small proportion, users still accept this form of content.

Moreover, for men, the product display format of pictures and texts is simpler and reduces consumption decisions.

There are currently many accounts with pictures and texts on men's clothing, because this type of project has been managed by a team for some time.

The reason I bring this up for sharing is that I still feel there is still room for opportunity. I’ll tell you where the new opportunities are later.

2. The process of Douyin pictures and texts for men's clothing

The execution of Tik Tok’s graphic menswear is actually quite simple.

Because there is no need to shoot videos, do live broadcasts, or stock up on goods, you can make a deal just by sending a picture.

1. Account establishment

First, create an account, and do basic packaging from the avatar, nickname, background image, and introduction to match the product style of men's clothing. You can also create some virtual identities for yourself, easy, and so on.

2. Determine the content template

What kind of content style should be used to display products? Previously, the most popular one was color matching. Product matching on the left, color reference on the right, and then add some music and text description. Many boys don’t know how to dress up. This graphic format is simple and direct, and you don’t need to understand it. You can even go offline to find a style directly based on the picture.

3. Matching and selection of products

In fact, you can find some open information on this topic online. Others will tell you how to match colors, and you can just copy it and then find the right product.

4. Matrix Account Execution

In this model, the effect of one account is not easy to show immediately, so we need to add some horse racing and assembly line forms. One person is responsible for matching, one person is responsible for finding products, and one person is responsible for editing and publishing. Of course, one person is actually enough, it's just a little more laborious. There are actually a lot of reference methods for this matching method on Weibo and Xiaohongshu, and the rest is product selection.

5. Capture consumers

Consumers of this kind of account are generally male, and they make orders quickly. They don’t have high requirements for the content format, as long as the content itself can solve their own pain points in dressing. They can also provide private one-on-one solutions and subsequent repurchase maintenance through fan groups, WeChat, etc.

3. Tik Tok Graphics and Clothing

This business may seem simple enough, but the biggest challenge lies not in the content but in the product.

First, if you select products from a selection alliance yourself, it may not be able to fully meet your needs. There may be problems with price, style, delivery, quantity, etc.

Secondly, the threshold is relatively low. If the products are exactly the same, there will be many new creations popping up, and the first-mover advantage will decrease.

Therefore, when opening this kind of account, the supply chain's capabilities are still tested.

The pictures and products you post are only yours, so you can adjust your content at any time.

You have directed users to your private domain, and if they make repeat purchases, you can respond, adjust prices, and ship goods at any time.

Otherwise, in such a simple content situation, if the products are repeated, the traffic of published works will be limited and the transaction volume will be greatly affected.

4. Opportunities for Tik Tok Graphics and Texts

I am sharing this project today, not to ask you to do it exactly as it is, after all, it is too late. The top players have been doing it for a year or two, and some even earlier. Because in 2017 and 2018, when Douyin did not have a shopping cart, someone did something similar. At that time, they directed traffic to Moments and sold Taobao links, and the annual income was also very good.

Based on this direction, what other extensions can we make?

1. Crowd segmentation

Many of the accounts we currently see are popular clothing recommendations, or one-size-fits-all product recommendations.

So is it possible to create a vertical clothing picture and text account for slightly plump people and plus-size men?

Or, now we see young men and women, so can we further break it down to children, middle-aged and elderly people, including slightly overweight women?

Or there may be a picture and text account that specializes in sports and leisure style, or a neutral style.

2. Picture format

Using pictures and texts as content does indeed cost less, but the competition is also fiercer.

So can we change our thinking and make real-life graphics or animated graphics, or even videos with real people, for example only 10 seconds long?

This kind of job is to find a good-looking college student locally and pay her 1,500 yuan a month, especially those from fourth- or fifth-tier colleges and universities, where there are few part-time job opportunities.

In a month, we can shoot hundreds of videos, so we can continue to innovate in the content format.

3. Graphics and texts of other products

I have emphasized to you before that the graphic field is not limited to clothing.

You can continue to think about it. There are still many areas that can be optimized, from picture snacks, book lists, toys, figures, manicures, etc.

But everyone should remember one thing, when doing this kind of non-brand, IP-type traffic trading project, there is no time limit.

Because as long as users have consumption demand for graphic content, clothing, snacks, etc., there will be traffic and money can be made.

The core is what advantages you have in terms of traffic and products.

Author: Village Chief, WeChat public account: Shili Village