What products are suitable for Amazon Japan? Which categories are better?

Amazon Japan (Amazon.co.jp) is one of the important markets in Asia for global e-commerce giant Amazon, and it provides many opportunities for cross-border e-commerce.

However, to successfully enter and expand your share of this market, you must first identify which products and categories are most popular with Japanese consumers. This article will explore what products and categories selling on Amazon Japan may be the most advantageous options.

Health and beauty products: In the health and beauty category, health supplements, nutritional supplements, skin care products, cosmetics, etc. are all popular products. Japanese consumers attach great importance to health and beauty, and they are willing to pay for high-quality and effective health and beauty products.

Household products: Japanese people are keen on improving their quality of life, so high-quality household products, including kitchen utensils, home decorations, cleaning products, bedding, etc. are popular commodities.

Electronic products and accessories: Japan is a technologically advanced country, and people have a high demand for electronic products. Consumer electronics, such as mobile phones, tablets, laptops, and various accessories are all good-selling products.

Infant and toddler products: Since Japan has strict requirements on the safety and quality of children's products, high-quality infant and toddler products have great sales potential in the Japanese market.

Fashion and clothing: Fashion and clothing categories are also popular on Amazon Japan. In particular, clothing with unique designs, high-quality fabrics, and good craftsmanship, as well as various fashion accessories are popular among Japanese consumers.

However, it should be noted that although the categories and products listed above may sell well on Amazon Japan, to sell successfully, you still need to have a deep understanding of your target consumers, including their shopping habits, brand preferences, price sensitivity, etc.