How to optimize Meikeduo ads? What should I pay attention to?

Nowadays, many friends will worry about traffic after opening a store. So when everyone wants to increase traffic, the most important thing is to promote their products. Now there are many friends who put up advertisements. How to optimize Meikeduo advertisements?

How to optimize Meikeduo advertising?

The competition on the Meikeduo platform is quite fierce, so if you want your products to stand out, you need to promote them. Let’s learn how to optimize the Meikeduo product promotion!

Meikeduo’s product promotion is mainly through advertising, and some optimization of Meikeduo’s bidding advertising data is needed.

Meikeduo PPC bidding advertising allows sellers to formulate different promotion strategies according to the situation of different products, so as to obtain higher exposure, more sales and achieve maximum profits.

On the Meikeduo platform, bidding ads are placed by the Product Ads bidding system, which is the bidding advertising system of the Meikeduo platform. It determines the display priority based on the quality of the listing, the ACoS of the ad, and the budget, and charges by click.

Advertisers do not need to pay for ad display (that is, they do not need to pay for the number of times the ad is displayed or viewed), but only pay when consumers click on the ad.

1. Meikeduo bidding ads do not require setting keywords, and CPC is based on the category dimension. In other words, as long as the budget and ACOS are set, the system will give us an ad space in the same category. Therefore, you must be accurate when setting the category, otherwise the effect will definitely not be good.

2. Different ACOS setting suggestions:

1) Popular products, with high link weight and many organic orders, ACOS<15% is recommended

2) Ordinary products, with average data performance but stable orders, recommended 15%

3) For new products and in-market categories, where the link weight is low or the competition is too fierce, it is recommended that ACOS>35%

Please note that after each stage of product advertising starts, it is recommended to keep it running for 14 days before making adjustments.

3. In the case of insufficient budget, we can adjust the budget and increase it appropriately to obtain a higher proportion of exposure share; in the case of losing exposure share due to ranking, we can optimize the ranking by increasing the ACOS target, adjusting the quality of the advertising content, etc. The key here is to pay attention to and record the advertising data for analysis, and make timely improvements.

The optimization method of Meikeduo advertising is actually very simple. You need to set it up when you start advertising. There are also many skills and considerations in advertising. So advertising is not easy for everyone.

Recommended reading:

How to increase exposure on Meikeduo platform? Method introduction

How to set up the logistics method of Meikeduo? How to ship goods?

What should I do if I don’t have any turnover after registering with Meikeduo? How much is the registration fee?