Are there any requirements for Amazon brand sellers? What are the characteristics?

On Amazon, if you want to open a store, you usually join a brand, because Amazon is more for corporate merchants to settle in, so the advantages will be more obvious. What are the requirements for Amazon brand sellers?

1. Are there any requirements for Amazon brand sellers?

1. Logistics conditions. Logistics is one of the evaluations of buyers on sellers. A buyer's evaluation includes: the seller's service, whether the product meets his requirements, the safety of the product, etc. When the buyer receives the goods, the seller can track the whereabouts of the goods through the logistics system. As the world's largest e-commerce platform, Amazon's logistics system is world-class, which is determined by the characteristics of Amazon's products.

2. Sales service. Amazon requires sellers to have a complete sales service system. Amazon requires sellers to provide pre-sales, sales and after-sales services to ensure that customers have a good shopping experience. For Amazon's sales partners, Amazon's pre-sales, sales and after-sales services are also crucial.

3. Global legal system. In Amazon’s overseas sales platform, the global legal system is crucial. We have also conducted a special analysis of Amazon.

2. What are the characteristics?

1. Brand

Obviously, the brand is unique to brand sellers. They use the brand themselves through brand registration and patent registration. It can be said that most brand sellers will become brands and create brand awareness. For sellers who have done SEO or studied a lot of keywords, this will be very clear. When the brand does better, brand words will become more important traffic on the website and store. Users will search for corresponding products through the brand. This is the stickiness brought by the brand, which makes users sticky to the merchant's brand. Brands with brand stickiness can open stores on Amazon, which can help Amazon better retain users and let users visit the Amazon platform more times. This is naturally what Amazon likes to see, and this is one of the reasons why Amazon favors brand sellers.

2. Stable product quality

In order to build their own brands, sellers pay more attention to product quality and performance. Of course, high-quality products are more popular with consumers, and products with good performance are of course more popular with consumers. At the same time, Amazon sellers should know that Amazon is very strict in cracking down on counterfeit and shoddy products. Brand sellers' products can avoid the problem of counterfeit and shoddy products and are not likely to encounter consumer complaints about counterfeit and shoddy products. Therefore, in this regard, Amazon naturally needs more brand sellers. Counterfeit and shoddy products will have a negative impact on Amazon itself, and it will definitely stay away from them.

3. User Group

Different brands have different user groups, and different products have different user groups. The user groups of brand sellers have greater spending power.

The requirements for Amazon brand sellers are actually very simple. Compared with individual merchants, there are more requirements for brand entry and related information. However, brand sellers themselves have brand influence and publicity power.

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