5 classic models for making money in private domains!

In today's digital age, the private domain economy is increasingly emerging and has become a hot topic in the business world. Many people have heard that the private domain is important, so how should the private domain achieve profitability? In this article, we will explore five classic private domain monetization models and gain an in-depth understanding of how to establish profitable opportunities in the private domain. Whether you are an individual entrepreneur or a business operator, the private domain economy may become an important part of your business development. So, follow this article to explore the mysteries of the private domain economy.

Many people have heard others say that private domain is important and can make money in private domain!

But how to make money in the private domain? Which ones are suitable for making money in the private domain? Today, the village chief will tell you five classic models.

1. Not all businesses need to be private domain

I hope you will not be superstitious about private domains, especially the so-called that all businesses can be redone using private domains, all businesses can be redone using Douyin, and so on.

Generally speaking, people who say this are either selling courses or software.

For many industries, blindly pursuing private domains not only wastes time and energy, but also money.

The end result is that you have a few more mobile phones, a few more WeChat accounts, and WeChat friends with whom you never make a deal.

For example, in many catering and entertainment industries, it will be useless no matter how many people you add.

There are Shaxian snacks, Lanzhou ramen, braised chicken with rice, breakfast shops, bathhouses, hardware stores, etc. downstairs. Even if you add 1,000 or 10,000 friends, even if you post a circle of friends, it will not have much impact on your performance.

Now I have summarized the most common private domain monetization models for you.

2. Private Domain Group Buying Monetization

In recent years, private group buying tools such as Group Chain and Kuaituantuan have been very popular. Many people use public accounts, Taobao, Douyin, community groups and other methods to attract traffic, and then do group buying on WeChat.

1. Community group buying

Taking the community as the unit, some platforms are used for distribution, such as Duoduo Maicai, Meituan Youxuan, etc.

2. Community group buying

Start by building a group with fans and friends around you and then recommending good things.

Mature teams select products themselves, while ordinary individuals go to cooperative institutions to find products.

3. Taobao Affiliate Order

The Taobao orders here are not limited to the traditional Taobao and Pinduoduo coupons, but also include takeaway CPS, Douyin CPS, etc.

3. Private Domain Community Monetization

For bloggers of various platforms such as WeChat Official Accounts, TikTok, and Zhihu, the most common way to monetize is to create paid communities.

Therefore, reading groups, training camps, check-in groups, project groups, membership groups, private board meetings, etc. are very common in the private domain.

The biggest advantage of running a paid community is direct monetization.

But there are two closely related difficulties:

Firstly, running a paid community is a delivery-intensive process. From the moment you join the group, you have to organize activities, offer courses, answer questions, and so on.

Secondly, the renewal rate of paid communities is relatively low. 30% is already very good. This means that your community income will be directly reduced by 60% in the second year.

Therefore, I do not recommend ordinary people to join paid communities.

4. Private Domain Distribution Monetization

Private domain distribution is a general term, starting from the earliest WeChat business, to the later self-operated social e-commerce apps, Taobao agent apps, private domain distribution group buying, etc.

Due to relevant laws, regulations and policies, the overall scale of private domain distribution is currently relatively general, and there is no such screen-sweeping phenomenon as in the past.

But there are still many teams doing it, such as Fengxiangjia and Haoyiku in Hangzhou.

In fact, compared to the regular operations of these teams, some niche brands are better off distributing in private domains and earning higher profits.

For example, bird's nest, skin care products, medical beauty, etc. At present, as long as the products are good, there are always opportunities for monetization in private domain distribution.

5. Private Domain Training Monetization

Many bloggers, associations, and institutions often hold various activities and trainings. Private domain is the most important channel for carrying, activating, and converting.

It is natural to provide training, recruit disciples and teach classes based on private domains.

First, purely private domain training also needs to combine various forms such as WeChat groups, live broadcasts, and offline meetings.

Secondly, the requirements for private domain training are relatively high, unlike the previous types where there are more opportunities for everyone to participate.

6. Private Domain Direct Sales Monetization

The last one is something that everyone has the opportunity to do, which is to sell your own products directly on WeChat.

Whether it is selling tea, mobile phones, cars, local specialties, renting houses and so on.

If you want to successfully sell goods and realize cash in the private domain, there are three key points:

First, continue to build others’ trust in you

Second, you must have your own core hit products

Third, it must have a reputation that exceeds people’s expectations.

7. The three most important points for private domain monetization

So whether you are selling goods directly to individuals or doing private group buying, if you want to realize long-term monetization in the private domain, you should pay attention to the following three points.

1. Drainage

No matter what method you use or which channels you use, all transactions follow one principle, which is conversion.

Therefore, there must be a steady stream of traffic introduced into your private domain. In addition to maintaining old customers, the continuous joining of new customers is very important.

2. Product selection

What to sell in the private domain is very important. When to sell it? How to sell it? Some products are available in the private domain but not in the public domain.

3. Services

Such as discounts, first-come-first-served, services, etc., it is not only a matter of price comparison, but also includes convenience, after-sales service, exclusivity, new products, and activities.

8. Conclusion

In any case, private domain, as part of public domain sales support, remains a sustainable business.

Even if there is no WeChat in the future, there will still be other carriers for maintenance.

So as long as you are selling products, you must pay attention to the private domain and build your own private domain position.

Author: Shili Village, WeChat public account: The village chief lives in Shili Village