Which is better, Wayfair or Amazon? How to choose?

Everyone is very familiar with cross-border e-commerce platforms. When many friends choose to do cross-border e-commerce, they usually choose a platform first. There are also many cross-border e-commerce platforms. Which one is better, Wayfair or Amazon?

Which one is better, Wayfair or Amazon?

1. Most of the consumers on the Wayfair platform are women with middle and high incomes, which also determines the product positioning of the platform, which tends to be high-priced and high-quality products, rather than pursuing low prices and cost-effectiveness. Wayfair's average customer price is higher than Amazon, and the profit will be higher than Amazon. I have a Wayfair seller friend. The average customer price of the product is about 350 US dollars, and the average daily order is about 30. When there is an event, the sales volume may double! And the profit margin is basically more than 30%! As for what category it is in, I am not convenient to disclose it. .

2. Wf customer service is basically platform customer service, building channels between suppliers and customer needs. Wayfair sellers can save more manpower, financial resources and other costs, and focus more on expanding their own product selection and product research and development design, so as to maximize the sales of our sellers' business!

3. Wayfair is increasing its investment to gradually establish its own logistics system, focusing on improving delivery speed and optimizing user experience. Amazon's inherent advantages in logistics may not always be maintained. Wayfair is a self-built logistics door-to-door pickup service, which means that you only need to place the goods in the US overseas warehouse, and Wayfair will be responsible for the final delivery of your goods. Unlike Amazon, which is divided into SC, VE, VC and other types, Wayfair has only one type of store, which is VC.

4. Its brand positioning. Wayfair has been in the industry longer and has a large proportion of repeat customers. A large number of Wayfair's loyal consumers have very clear preferences and a certain income level. They value product uniqueness more than price. In particular, the platform's monthly visits basically remain above 60 million. For products like this kind of home furnishing category, which have a relatively long replacement cycle, what is needed more is customer stickiness!

5. As long as the product quality is good, Wayfair is relatively worry-free and does not need to fake orders. This platform basically does not need to fake orders and evaluations, because the platform itself encourages consumers to leave reviews. However, the cost of fake orders and evaluations for large products is relatively high, and few teams are willing to do this. Generally, small products with low average order value can choose to participate in the evaluation. From experience, the effect of evaluation is much better than the effect of in-site advertising!!

At present, the competition is much smaller than that of Amazon. The key lies in product selection. The biggest core of Wayfair is also the supply chain! So if you are a novice just starting to work on the Wayfair platform, you must first be familiar with all the backend operations, understand and participate in all the activities of the platform, and the most important thing is our products and prices!

Wayfair and Amazon are both very good cross-border e-commerce platforms. Amazon has been a cross-border e-commerce platform for many years and is more familiar and understandable to many consumers.

Recommended reading:

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