What does Amazon sp advertising mean? What are the functions of advertising?

The most common promotion method for Amazon merchants is advertising, because most merchants on Amazon have their own brands and need to increase brand awareness through advertising. So what does Amazon sp advertising mean?

Pay-per-click advertising

1. What are the functions of Amazon advertising?

1. Improve keyword rankings

Accumulating orders through advertising can improve the listing ranking, which is beneficial to product exposure.

2. Develop products and add variants

Amazon e-commerce sellers can use the search terms of buyers in the advertising report to determine whether to add variants. For example, if the product is an ordinary desk lamp, and a large number of children's desk lamps appear in the advertising report, then you can consider developing this product.

3. Quickly obtain traffic entrance

Amazon e-commerce sellers can use SP to broaden keyword traffic entrances and use automatic advertising to obtain crowd tags. Different advertising categories can obtain different traffic entrances.

4. Increase brand awareness

Brand advertising will not generate sales immediately, but it will create an impression on people and over time will produce a brand effect.

2. Amazon SP Advertising Types

There are three types of advertising on Amazon: product promotion ads (SP ads), brand promotion ads (SB ads), and display promotion ads (SD ads).

SP advertising is the most common form of Amazon advertising, which is a type of CPC (pay per click). So today we will talk about SP advertising. Amazon advertising is much more complicated than you think. If you set all the parameters and leave it alone, it is better not to advertise, which is a pure waste of advertising fees. Advertising should be treated like product listings, with continuous optimization, continuous testing, and continuous discovery of patterns.

In general, Amazon SP advertising refers to pay-per-click advertising, which is one of the types of Amazon advertising. Running Amazon SP advertising can effectively get clicks and purchases.