How to place Wish ads better? What are the advertising techniques?

For Wish merchants, it is essential to do a good job of promotion after opening a Wish store. So how to run Wish ads better? In order to solve your problems, the following content will provide you with relevant answers.

How to place Wish advertisement better?

Wish’s on-site advertising is different from Amazon and domestic advertising. Wish is a CPM advertising, while domestic e-commerce and Amazon are still mainly CPC advertising (if you don’t understand what CPC and CPM are, search for them yourself).

This means that your paid PB on Wish may not necessarily yield results. If you are not careful, you may spend your money but not get any orders.

WishPB promotes traffic payment instead of click payment. The cost of traffic payment is often higher than click payment, but the conversion rate of Wish is not necessarily better than click payment. This is a big challenge for your product link.

Wish charges a registration fee of $1 for each product submitted for PB. You can run 10 activities at the same time, up to 200 products. However, no matter how rich you are, you can't spend it casually. You should allocate the budget reasonably for the products you submit and try to focus on products with competitive advantages.

The amount is limited, so we need to ensure that each product reporting PB can get as much traffic as possible to increase the chance of placing an order.

Since Wish also uses keyword bidding, it means that the higher your bid, the higher your ranking and the more traffic you get. But currently Wish gives you 30 word positions to fill in keywords.

And it won’t show you which keyword has more traffic and which keyword has less traffic. You don’t even know which keyword the bidding amount is allocated to. So how can you pick the best keywords?

You can think from the perspective of users, competing products, etc. However, for words with high search volume, the competition is also fierce. For small sellers, it is not recommended to choose words with high competition.

You can add some precise long-tail words with high relevance to improve the conversion rate of the product.

Activities can bring more exposure to products, and for products that previously had slow sales growth, sales growth will be faster after participating in activities, so everyone can actively participate in platform activities that meet the requirements and summarize each activity to improve conversions.

After reading the above content, you should know how to better place wish ads. Merchants can refer to it if necessary. Advertising still requires practical operation. I hope these things can be helpful to you.

Recommended reading:

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