What are the requirements for Amazon post images? How to write a good Amazon post?

Amazon post is actually a free traffic channel. By publishing Amazon posts, you can improve product rankings and product conversions. However, you need to follow the rules when publishing posts, especially in terms of pictures. So what are the requirements for Amazon post pictures? Next, we will explain this aspect to you.

1. What are the requirements for Amazon post images?

1. The image format is JPG or PNG;

2. The image size is 640*640 pixels (or larger);

3. The file size is less than 100MB;

4. The image cropping ratio is 1:1;

5. Attach explanatory text;

2. How to write a good Amazon post?

1. Title Text

When Amazon displays a post, it will only automatically display the first two lines by default (98 characters in total including spaces). In these 98 characters, the selling points of the product or the value and concept of the brand should be displayed; in the last two lines of the title, try to embed as many core words, last words, and category words as possible to allow the Amazon system to capture more classification tags. The more classification tags there are, the more display opportunities there are, the more accurate the classification tags are, the more accurate the traffic will be, and the more conversions will be brought.

2. Pictures

Showcase your brand’s products through attractive, eye-catching images that entice customers to browse and click; keep images simple, don’t include too many products, and avoid using collages or overlapping text, buttons, or icons. The more crowded or complex the image, the more likely it is to be banned;

Use high-quality and high-resolution images: The quality of your images reflects your brand. This is the first impression many consumers have of your brand, especially if your brand is not well-known. These images may be the first time shoppers "recognize" your brand.

3. Release frequency

Post 2-3 posts for one product every day, and post once every other day. The more you post, the more times and opportunities your posts will be displayed, and the more opportunities you will have to showcase your products and brands.

Amazon posts can help merchants increase the exposure of their brands and products, so Amazon merchants must make good use of posts. In addition, when publishing posts, make sure the pictures are clean and tidy, write a good post title text, and make consumers feel that you have succeeded!