What are the advantages and disadvantages of Amazon Global Shopping?

There are many cross-border e-commerce platforms, among which Amazon's cross-border e-commerce platform has developed well. Many merchants want to join this platform, but they don’t know how to choose. The following will analyze the advantages and disadvantages of Amazon's e-commerce platform.

1. Focus on products, not stores.

The Amazon platform pays great attention to products, which is also related to foreign shopping habits. It is not like in China where old stores have an advantage. On Amazon, no matter you are a new store or an old store, as long as your product description is complete and the introduction happens to be what customers need, it will be strongly recommended to buyers by the platform, thereby increasing the exposure of your products and stores.

2. Focus on display and not customer service.

Display is the detailed display of the product. It can provide descriptions of the product's performance, materials, usage and other aspects as well as pictures to let customers understand all aspects of the product and know whether this product is what they need. There is no need to ask customer service to introduce the product. Customers only communicate with sellers through emails, so there is no need to spend too much time on customer service to solve problems during operations and after-sales.

3. Focus on recommendations rather than advertising.

Amazon has a three-month newbie protection period for newly opened stores. This is a great support for new TVs. It doesn’t mean that you can be recommended if you spend a lot of money. In fact, as long as your product is good, you will be given enough push and exposure.

4. Focus on customers, not sellers.

Amazon platform focuses on customers' shopping experience and needs. The platform also seeks to economize products. There should be no exaggeration or special effects. Depreciation reduces unnecessary after-sales troubles. Unlike domestic e-commerce, Amazon's products have their own independent pages, which include product details, customer reviews, seller quotations and other information. Moreover, when customers search for the same product, only the same product will appear. This single product page can increase exposure without paying any promotion fees. Sellers only need to focus on the sales volume of the product and can enjoy the novice protection period.

Amazon is a very friendly platform for novices. It is also a platform with good sales and profits. The level of your store will not affect the strength and sales of your products, because Amazon does not have different levels of stores. Amazon attaches great importance to product quality, and we are also facing middle-class customers.

In the above content, we have introduced the advantages and disadvantages of Amazon's cross-border e-commerce platform. Through these, you can know whether it is necessary for you to open a store on Amazon's cross-border e-commerce platform. I hope the above content can solve your problems.

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