What are the specific differences between Amazon regular sellers and professional sellers? Which one is better?

Amazon does not distinguish between company accounts and personal accounts, but only between professional sellers and individual sellers. There are differences between professional sellers and individual sellers. What are the specific differences between Amazon's ordinary sellers and professional sellers? The following is a relevant answer for everyone.

What are the specific differences between Amazon regular sellers and professional sellers?

1. Monthly rent of the shop

Individual sellers: No store rental is required, but a fee of $0.99 must be paid for each transaction;

Professional sellers: The monthly rental for the North American site is $39.99. No matter how many products you sell, you only need to pay a fixed monthly fee.

2. Gold Shopping Cart

Individual sellers: do not have the authority to obtain the Golden Shopping Cart; cannot become a featured seller.

Professional sellers: can obtain the gold shopping cart through excellent store operations and competitive products.

3. Batch upload function and store data batch management

Individual sellers: There is no order data report in the Seller Center backend, nor is there a batch upload function. You can only add and upload one by one.

Professional sellers: When we have a lot of SKUs, we can upload products in batches through the background import function, and data reports such as orders will be automatically generated in the background.

4. Available product categories

Individual sellers: There are very few categories of goods that can be uploaded for sale, and there are many categories of goods on the platform that individual sellers are not allowed to sell.

Professional buyers: There are many categories to choose from. Except for some products that are prohibited from being uploaded by Amazon platform, basically all others can be uploaded.

5. Freight Setting

Individual sellers: can only use Amazon's standard shipping template.

Professional sellers: Sellers can set their own product shipping costs.

6. Featured Sellers’ Rights

Individual sellers: do not have the authority to strive to become Amazon featured sellers.

Professional buyers: They can become Amazon’s featured sellers through excellent store operation performance. Featured sellers can increase the exposure of our store and the conversion rate of the store.

7. Amazon Platform Activities

Individual sellers: Individual sellers are not allowed to participate in many Amazon platform activities.

Professional Sellers: No requirements to participate in Amazon events.

8. Amazon Marketplace Features

Individual sellers: Not available at this time.

Professional sellers: Provide Amazon Mall NWS services to better showcase their products and brands.

9. Amazon Sales Guide

Individual sellers: Not available.

Professional sellers: Provide Amazon sales guidance services and one-year natural year support from investment managers.

10. Account Security

Individual sellers: low account security, store closure rate greater than 56% (official statistics), no account manager, no review and no reporting of flash sales.

Professional sellers: high account security, store closure rate less than 9%, account manager review and some Amazon flash sales activities.

11. Promotional Plans and Advertising Functions

Individual sellers: cannot create detailed services such as promotion plans.

Professional sellers: You can increase sales and store traffic by creating promotional plans, gift services, and advertising.

12. FBA Service

Individual sellers: cannot apply for Amazon’s warehousing and logistics services and can only ship the goods themselves.

Professional sellers: eligible to apply for FBA services.

After reading the above content, you should know the specific differences between ordinary sellers and professional sellers on Amazon. In fact, the difference is quite big. Merchants can learn about it and then decide what kind of store is better for them.

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