Can you monetize even if you have 0 fans? Check out the 6 monetization methods of Xiaohongshu bloggers

Whether you are a merchant or a blogger, you can't just rely on love to run Xiaohongshu, you also need to rely on monetization to support the operation of the account. So, what are the ways to monetize? The author combines his own practical experience and summarizes 6 forms of monetization, hoping to help you.

Hello, everyone, I am Jiang He. Today I want to talk to you about the monetization of Xiaohongshu bloggers.

Whether you are a blogger or a merchant, operating Xiaohongshu cannot just rely on love, but also needs to monetize to support the account's continued creation. At the same time, I have also seen some bloggers with hundreds of thousands of fans whose monetization ability is not as good as that of bloggers with tens of thousands of fans on the platform. The root cause is that there is a problem with the monetization model chosen.

Therefore, through serving various types of agency operations and accompanying clients in daily work, I discovered that Xiaohongshu bloggers have 6 completely different forms on the road to monetization. I will take stock of them one by one. You can think about and choose a monetization model that suits you based on your own business situation.

01 Extreme restraint

This type of blogger is extremely restrained. How do they do this? We can mainly see it from the restraint in the number and types of advertisements.

Only treat Xiaohongshu as a platform for real sharing, do not consume every fan at will, and use an extremely high cooperation quotation to screen out some unqualified brands.

For example, the 158W travel blogger "He's called Ayuan" has only received 3 business notes in the past 6 months. Compared with the same type of bloggers with millions of followers, the number of business orders is really pitiful. Clicking on his business orders, we can see that they are from well-known brands such as PROYA, OPPO, and Dr. Ling. The content of his advertisements is not a pile of product selling points, but to promote brand attitudes and stories.

Figure 1: His name is Ayuan Xiaohongshu background data

Figure 2: Details of 3 business orders for his name: A Yuan

For this type of blogger, I personally think there is no limit to the number of fans, which is determined by the blogger's values. There are advantages and disadvantages. For bloggers, having millions of fans is not a cash-out, and the fans are loyal; if it is operated by the entire team, where will the operating costs go? Bloggers can generate electricity for love, and the workers below also want to stand up and sing.

02 Professionalism is king

The purpose of this type of bloggers on Xiaohongshu is mainly to use their professional skills to build their personal IP, thereby acquiring customers and converting them.

For example, a book blogger sells book training camps, and a Xiaohongshu coach sells his own courses and training courses. This type of monetization has a great advantage, which is similar to their own business. Every note published solves user problems, and users have high trust. Even 0 fans can monetize.

Taking marriage lawyers as an example, they mainly share notes on divorce property division, agreements, infidelity, etc. The core is to convert users to the private domain. They place 1V1 consulting solutions on their personal profiles to guide users to convert to private domain communication.

Figure 3: Marriage lawyer Xiaohongshu’s monetization methods

When becoming a blogger on Xiaohongshu, everyone can think about how to turn their professional skills into a service. For example, photography bloggers, PS bloggers, brand marketing, financial management, etc. can be turned into a course or paid consulting. By monetizing through courses and paid consulting, they can reduce their dependence on advertising monetization.

03 Specialize in the same category

The most common bloggers on Xiaohongshu are pet bloggers who take on related pet products, and beauty bloggers who take on the same type of beauty products.

Most of these bloggers will carefully evaluate the products before using them, telling users the advantages and disadvantages of the products, rather than just praising them. They will also be restrained when accepting business orders, and will make trade-offs in non-category and quantity selections.

The limitation is that it can only accept promotions of the same type. Once promotions from other industries are approached, it will affect the fans' trust, and there may even be brand haters who criticize the blogger for making a living.

04 Hyper-commercialization

The account mainly takes notes in batches, from taking pictures, copywriting, and directly reporting notes. This is a common method for commercial accounts. We have seen beauty review accounts on the site, one advertisement a day, different brands, and several accounts in different forms. This is a commercial account.

According to third-party data, when clicking on the beauty influencer ads in the past 30 days, the top-ranked influencer received 33 business notes in the past 30 days, which is more than one note per day.

Opening one of the expert accounts, the first note was a grass-planting content. After publishing a popular article, he began to cooperate with brands one after another, and at the same time used information flow to promote notes. In this way, a grass-planting account was formed, with fixed business orders every day.

Figure 4: Number of beauty blogger orders in the past 30 days

It is worth noting: For this type of blogger, since they only cooperate to report notes, almost all advertisers they cooperate with will use advertising to heat up the account, and the traffic of the account will always be good.

At the same time, because the format of the pictures they take is relatively good and the product selling points are clearly described, they are more suitable for advertising. When you search for beauty-related categories, those with "sponsorship" and "advertising" labels are almost all bloggers of this type.

Figure 5: Pure Grass Advertising Logo

05 The delicious rice

I define this type of blogger as the "eating rotten rice is really delicious" type. They know it is an advertisement and it does not match their own positioning but they still accept it.

For example, we often see some book bloggers taking direct advertising for various cosmetics. The cover has a big conflict in tone and poor data, and anyone with a discerning eye can tell that it is an advertisement.

This type of blogger also has an advantage, because they always share in their professional field, the data is always good, and the verticality of the account is also high. If the account group chooses the same, it is easier to produce explosive articles.

This is the reason why domestic cosmetics companies have been projecting video accounts, which make it very easy to produce explosive articles. This is the content that often appears on Xiaohongshu’s film and television and book list accounts.

06 Amateur Ignorance

This type of blogger is mainly new to Xiaohongshu and is in the ignorant stage. When they think of their dozens of fans, they are approached by advertisements. They don’t have any active monetization model and are just stumbling upon it.

Xiaohongshu accepts all kinds of advertisements. Its content focuses on daily life and advertisements. It does not care about traffic data. It is just a place to share moods. It will also monetize through media and announcements. This is the widest group of Xiaohongshu.

I don’t know how to position myself when operating a Xiaohongshu account. The cover, title and text are not formatted. I just use Xiaohongshu as a Moments post, and my monetization ability is relatively limited.

Figure 6: Direct post from an amateur account

The above are the monetization forms of Xiaohongshu. The first three forms all adhere to long-term thinking, do it seriously, and monetize through limited advertising and its own services. The last three are more concerned with short-term monetization methods. Their values ​​do not care about right or wrong, but care more about choice.

Author: Jianghe Team

Source: WeChat public account "Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)"