It seems that Taobao is making every effort to leverage WeChat

Recently, some Taobao apps can use WeChat payment. Let’s take a look at the far-reaching significance behind this.

2024 is destined to be an extraordinary year.

Just now, Taobao partially opened up the WeChat payment function. Alibaba and Tencent shook hands and connected with each other again, which is of far-reaching significance.

Jianshi immediately contacted Taobao officials for confirmation, and the platform said: "WeChat Pay is a service launched by Taobao and is gradually opening up to Taobao orders to be paid through WeChat. Whether an order uses WeChat Pay is determined by the payment page. WeChat Pay is currently only gradually open to some users and is only available for some products."

In addition, industry insiders have discovered another more exciting update: Taobao and WeChat for Business have also been partially connected. For example, when users place an order on Taobao, they can automatically jump to and display the WeChat for Business QR code when they receive a coupon on the checkout page.

We will not elaborate on whether the interoperability is a "compromise" by Taobao or a "concession" by WeChat. There is both cooperation and competition between platforms, especially cross-platform cooperation under the global joint torrent is nothing new.

Jianshi has followed many cooperation dynamics between Alibaba and Tencent before. Not long ago, Jianshi published an article titled "Taobao's ads are going crazy in WeChat Moments" which mentioned the cooperation between Alibaba and Tencent. One is Taobao ads flooding the WeChat Moments, and the other is the launch of the Xianyu WeChat applet. After comprehensive observation, it can be felt that for users, the cooperation between platforms has greatly facilitated their lives and improved their user experience. For merchants, the cooperation between platforms can reduce the costs incurred by bypassing platform restrictions, and is more convenient and faster.

Today we see two new collaborations between Taobao and WeChat: one is that Taobao is gradually opening up WeChat payment; the other is that Taobao can directly attract traffic to private domains. Let’s take a look together! As follows, enjoy:

1. Taobao connects with WeChat Pay

Taobao did not support WeChat payment in the past in order to increase user stickiness and improve Alipay's market share. Now that payment is open, it should be to enhance the user experience, meet the needs of different user groups by providing more diverse payment options, and improve convenience.

It's late but it's always good to have a change.

After seeing the hot search on Weibo, Jianshi quickly opened Taobao. After clicking on the payment page of a certain product, he also found the WeChat payment option.

After testing, we found that this function can directly jump to the WeChat side to make payment when making a payment. This action occurs automatically and is as smooth and simple as using Alipay to pay.

This is not the first time that Taobao has opened up WeChat payment. Last year, Taobao opened up WeChat payment in the form of "WeChat scan code payment".

This feature will display a QR code on the user's payment interface, requiring the user to take a screenshot and scan the code on WeChat to make the payment. This payment method is a bit cumbersome, but it does open up a link between the two platforms.

After the new function is updated, it is smoother to switch from Taobao to WeChat for payment, which is more convenient for users and improves the user experience.

In the discussion on Weibo, many users expressed their delight at this feature update. Some users even mentioned that this might be a collaboration between the two companies to grab Pinduoduo's market share. However, Douyin has shown signs of gradually removing WeChat Pay.

2. Taobao connects with WeChat for Business

A member of the Jianshi member group found that after paying on Taobao, a "Get Benefits" button appeared. After clicking it, the corporate WeChat QR code appeared directly.

After scanning the code, the official WeChat account of Taobao customer service will appear. After greeting, the WeChat account will send a link to join the group, and after clicking it, the WeChat account will show the WeChat group chat QR code.

However, what is regrettable is that when scanning the QR code to join a group chat, it shows that the group chat has been restricted and you cannot add a group chat.

However, the member told Jianshi that it remains to be confirmed whether this so-called official is Taobao’s official or an official who borrowed Taobao’s qualifications. After investigation by Jianshi, the enterprise WeChat user belongs to Hangzhou Taobao Marketing Management Co., Ltd., a subsidiary of Alibaba, and it is highly likely to be an official one. However, due to the small number of tests, it is not yet known whether other merchants and companies can place their own enterprise WeChat QR codes on Taobao.

Jianshi also conducted multiple experiments on Taobao and found that the content displayed by the jump button was different every time an order was placed. The content that jumped to was mostly short videos, Taobao gold coins and other internal games of Taobao. The QR code of WeChat for Enterprises appeared with probability.

Jianshi also asked Taobao customer service, and the official customer service directly acknowledged that the Taobao app directly displayed the corporate WeChat QR code as a diversion method.

The WeChat QR code for enterprises has appeared in Taobao. Although it is currently only available to the official website, the emergence of this traffic diversion method is good news for all Taobao merchants. Perhaps in the near future, Taobao merchants will also be able to divert traffic to their own private domains directly in the app.

Author: Gao Xiangrong WeChat public account: Jianshi