What is the difference between an Amazon Professional Seller and an Amazon Individual Seller?

What is the difference between an Amazon Professional Seller and an Amazon Individual Seller?

The threshold for opening a store on Amazon is actually quite high. Amazon is not like some domestic e-commerce companies, where basically no threshold is required to open a store. Amazon individual sellers can also enter. What is the difference between Amazon professional sellers and individual sellers?

What is the difference between an Amazon Professional Seller and an Amazon Individual Seller ?

1. The monthly rent of the store is different

Individualselling plan——No store rent is required, the fee is $0.99 for each product sold and the commission charged by Amazon for each product sold.

Professional Selling Plan——$39.99 store rent and the commission charged by Amazon for each product sold.

2. Amazon’s promotional plans are different

Individualselling plan——Cannot create detailed services such as promotion plans.

professionalselling plan——You can increase sales and store traffic by creating promotional plans and gift services.

3. Golden shopping cart function

Individualselling plan——does not have the function of grabbing the shopping cart and cannot become a featured seller.

ProfessionalSelling Plan——You can grab the gold shopping cart and increase sales through perfect customer indicators and competitive prices.

4. Featured sellers have different permissions

Individualselling plan - no effort to gain access to Amazon featured sellers.

Professional Selling Plan——You can become an Amazon featured seller through good store performance, increasing your store’s exposure opportunities and conversion rate.

5. Batch upload function and order data report

Individualselling plan——No bulk upload function, you can only upload products by adding them individually, and there is no order data report.

Professionalselling plan——When there are many SKUs, you can upload product batch tables through the backend batch upload function, and you can view the order data report in the backend.

6. Different product categories can be released

Individualselling plan——The product categories that can be published are very limited, which is less than the product categories available for professional sellers.

professionalselling plan——there are more product categories to choose from.

This is all I have to say about the differences between professional sellers and individual sellers on Amazon. In fact, the differences are very obvious. You can learn about them and make better choices when opening a store.

Recommended reading:

Where can I see Amazon's performance notification? How can I check yesterday's sales?

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How many times will Amazon's intellectual property complaints result in the store being shut down? What should I do if Amazon infringes my rights?

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