Do 100 things with 100 strangers, and "open blind boxes" to gain 2.38 million fans

More and more content creators are starting to "attack" with strangers and fans randomly, shooting videos under uncertain conditions. The form seems imperfect, but the content gives people unexpected surprises. This article analyzes the experience of some popular accounts and points out that authenticity and emotional value are the key to good works. Recommended for students who are interested in short video marketing.

100 yuan or make a wish?

Do 100 things with 100 strangers.

Do a gift exchange with 100 strangers.

More and more creators are starting to "shake" strangers to shoot videos with them. The biggest feature of this type of work is that the blogger only sets a premise and makes a "collection" action. The specific ideas and events are completed by strangers or fans. The shooting theme is full of uncertainty. To some extent, it is like opening a "short video blind box".

The logic behind the "short video blind box" is to sell a sense of surprise, satisfaction, and pleasure, which can quickly arouse the curiosity of the audience. Kass observed that there are more and more creators and video formats of this type, and many people have achieved rapid growth in followers from scratch.

Is it really so fun to “open a blind box” in a short video?

1. 37 works gained 238W followers, @好梦一天游 helps others and himself

"One hundred bucks or one wish."

When the protagonist of @好梦一天游, Youzi, appears on the street with 100 yuan to randomly "catch" passers-by, the selected person will always face such a not-so-big choice. Although some people will choose to take the 100 yuan immediately out of natural distrust of strangers, everyone who dares to express their wishes in front of the camera will always gain unimaginable happiness and touching moments.

The first wish the blogger fulfilled came from a "commission" from a girl who had just broken up: she hoped Youzi could help her take down the love locks that had been hung on Qiandao Lake when she was in love with her ex-boyfriend.

@Good Dream Day Tour TikTok screenshot

Upon hearing this wish, the blogger did not hesitate at all and directly bought a high-speed rail ticket and traveled 300 kilometers straight to Qiandao Lake to remove the lock.

The distance of 300 kilometers was only the first hurdle. After entering the scenic area by boat, the tourist was told that due to scenic area regulations, she only had one hour to visit Moonlight Island, where the "target lock" was located.

There are thousands of locks in the scenic area. When the tourist finally found the client's lock, there were only 10 minutes left before the deadline to leave. It was obviously impossible to call a locksmith from the city. The tourist was forced to master the new skill of "hairpin lock picking".

At the end of the video, Youzi handed the lock to the girl who entrusted it, and also gave her a bouquet of flowers. The language of the flowers was "Don't be afraid of the long road ahead, people who meet will not be separated", giving the girl good wishes.

@Good Dream Day Tour TikTok screenshot

Although taking the love lock is just a small thing, the blogger's wholehearted intention to help others fulfill their wishes still attracted a lot of viewers. As the first work of the account, the video has received 373,000 likes so far. More importantly, this video also spread the blogger's video theme of "really being able to fulfill strangers' wishes" to more people.

From the release of the first video on February 28 this year to now, in the six months, @好梦一天游 has shot a total of 37 videos and completed 37 "strange wishes". At the same time, the number of followers of the account has increased to 2.38W, which is a considerable growth rate.

In general, there are many reasons why Youzi is liked by so many people. Some fans appreciate Youzi's high emotional intelligence, and think that she is very comfortable in communicating with all kinds of strangers, and can give witty answers to some "little obstacles".

For example, when someone was making a wish, she asked Youzi, "Can you be my girlfriend?", and Youzi answered with a clever move, "Let's break up." It seemed that she had fulfilled the other person's wish while leaving room for maneuver, without embarrassing either party. Someone wished her for his parents' good health, and she replied, "This is not a wish, it's something that is happening right now," which made those who saw it feel warm in their hearts.

@Good Dream Day Tour TikTok screenshot

Some fans like her courage to never give up. Although her principle is to help others realize "reasonable wishes", in fact, every seemingly ordinary "little wish" faces many difficulties in execution.

For example, when he and his sister went to Inner Mongolia to look for Haloxylon ammodendron in Ant Forest, even though they had a clear location, the car could not move forward at all due to the wind and sand and road conditions. In the end, Youzi and his sister "planted two new trees for the earth" in the desert of Inner Mongolia. Although neither the wisher nor the fans in front of the screen saw the tree in their wish, the travel of "a flight + a 6-hour drive" made the earth a little greener, and everyone thought "this is cool."

@Good Dream Day Tour TikTok screenshot

More importantly, although each episode of @好梦一天游 has a different "wishing maker" and each person has different goals, Youzi can always dig out highlights from some ordinary events, create surprises beyond the audience's expectations, and give "wishes" more meaning from the ending, bringing good emotional value to the audience. This may be the fundamental reason why she became popular.

After helping the guy who was an NPC in the secret room to work for a day, he was able to take some time off to go to Jiming Temple to see the blooming cherry blossoms. This is the "pause button of life" given to everyone by Youzi; he helped a girl confess her love to the senior she had a crush on during her student days. Although the two may not become real lovers in the end, their feelings for each other for several years can finally be known. The caption at the end of the video, "I want to get to know you again, starting with your name", aroused the youthful memories of countless people.

@Good Dream Day Tour TikTok screenshot

The last sentence in Youzi's video always gives people a sense of healing and upward force. Youzi is like a person with super powers, making those seemingly "unrealistic" dreams come true and giving more people reasons to keep looking forward in ordinary life.

2. How many creators are addicted to “random challenges”?

The idea of ​​randomly "picking" lucky viewers from the street and shooting short videos together can perhaps be traced back to @小鱼海棠, a beauty/photography blogger who "motivates herself to take photos with 999 very handsome boys."

The protagonist Xiaoyu will "look for" handsome boys in different places such as basketball courts, campuses, subways, parks, shopping malls, gyms, etc., and invite them to take photos with her.

The different types of handsome guys that appear in the video not only give the audience visual satisfaction, but also give everyone a secret expectation of "what the next handsome guy will look like". @小鱼海棠 became the first blogger to successfully open the "short video blind box". She currently has 19.83W fans on Douyin, and this level of fans is already the absolute top on the platform.

@小鱼海棠TikTok screenshot

In the Douyin fan growth list in July last year, Kas also wrote about @二百者也, who opened a "store exploration blind box" in a short video. Through the 200-yuan fixed-quota challenge, he checked in at food stores across the country and co-created with the merchants, setting off a challenge trend of "I eat whatever the store sells."

On the one hand, users can witness the various "200 yuan packages" put together by different merchants with the mood of opening blind boxes, and thus feel the specifications and styles of different merchants; on the other hand, they can also see the interaction between the humorous and down-to-earth protagonist and various bosses and service staff, and feel the rich atmosphere of fireworks. As a result, the account ushered in its own period of rapid fan growth. One year later, the number of fans of @二百者也 has reached 13.27 million.

@二百者也TikTok screenshot

It can be seen that a major feature of the works of the above two creators is the "random co-creation" with fans or strangers. Now, with the popularity and popularity of this selling point, creators have extended more and more ideas based on this, and the content form of this "rescue" video shooting among strangers has become more and more abundant.

Blogger @一只烤全羊 set a small goal this year: to accompany 100 strangers to do things they want to do but dare not do alone. Instead of "calling people" from the street, Yang Jie chose to accept fan submissions.

At the beginning of each video, Yang Jie sits on the sofa at home and reads the challenges sent by fans. These requests seem to be varied: a "broken brother" wants her to accompany him to ride 100 kilometers on the greenway to mourn his lost love, a "social animal sister" is not satisfied with the dull life and wants to experience a nightlife that breaks away from the daily routine with her, and a young lady who is allergic to cat hair but still doesn't want to abandon her kitten hopes that she can be the nanny of her kitten for a day...

@A roasted whole lamb TikTok screenshot

Similar to @好梦一天游, in addition to completing the challenges proposed by everyone, her videos always include chatting with the stranger about his life and troubles. From their conversations, the audience can realize that everyone is facing troubles and anxieties, and that there are so many people who can empathize with them.

In addition, the form of fan submission has many advantages, the most obvious one is that it can attract more sticky fans. Kass observed that the comment area of ​​@一只烤全羊 has long been flooded with various submissions. For a content creator, this experience of being surrounded by topics must be a sweet distress.

Handmade blogger @阿饶每日 makes good use of her advantages and exchanges gifts with 100 strangers using small gifts she made by herself, such as "glass flowers" that never fade, antique art masks, a singing music wall, a water fan, a giant rose, intangible cultural heritage velvet flower hairpins, scent albums that capture memories, intangible cultural heritage filigree princess castles...

What is even more touching is that if someone wants to exchange gifts with her, the blogger will ask the other party in detail about the reason or wish, and carefully customize a gift for this friend. Then what the fans can receive is not only a handmade gift with great artistic sense, but also a token of their sincere appreciation.

@阿饶Everyday Tik Tok screenshot

In fact, from the above cases, we can see that the important thing about this type of work is not the "exchange" or "challenge" itself, but the stories and experiences behind every ordinary person that can really impress the audience. What creators need to do is to dig out and package these stories to make them more contagious and healing.

The "random challenge" has always attracted many people because of its inherent uncertainty and fun. Two years ago, food bloggers had a "random number from 0 to 100" challenge. Simply put, bloggers go to the streets and invite strangers to randomly say a number, which will determine the amount of money the blogger can spend in the next day.

This bold challenge has many advantages, such as stronger interactivity with fans, a wider range of topics, and the ability to quickly arouse the audience's curiosity, etc. But at the same time, due to the high uncertainty, everyone will focus on and be curious about different things, and no one can guarantee the quality of the work and its traffic performance.

In addition, many "spectators" also said that many bloggers' challenges looked "scripted". After removing the fan filter, they found that the bloggers' videos had many flaws. Moreover, this form of shooting a series of works can easily cause aesthetic fatigue. If the work does not have a deeper core, then the popularity of the account in the short term will be difficult to sustain.

Therefore, it is not easy for ordinary people to learn from this random challenge model. But from the above popular cases, creators can at least see the following two points: First, good content should be close to life and provide emotional value to the audience. Second, bloggers should be as sincere as possible when creating content. Whether it is text or video, the audience can feel whether the content is true and attentive from the work. If these two hard conditions can be met, the probability of becoming popular will naturally be higher.

Author: Jiangbei

Source: WeChat public account "CaasData (ID: caasdata6)"