Why is there a low volume of orders on Amazon? What should I do if there are few orders?

The purpose of opening an online store is to make money by selling things. If you have been running a store for a long time and there are few orders, you should look for problems with the store or the products. So why is there so little order volume on Amazon?

What to do if Amazon has few orders?

1. The product is too unpopular, with a small market capacity and low search volume. If such a product is advertised, its exposure will inevitably be small.

From the perspective of product selection, small and medium-sized sellers should try to choose products that are slightly less popular but not too unpopular. If the definition of "less popular" is quantified, the Best Seller in this small category will have 50-100 orders a day, and the 20th-ranked seller can still have about 20 orders a day. Such products are often disdained by big sellers, and for small sellers, the competition will not be too fierce, and it is easy to rush to a position with stable orders and stable profits. Although the number of orders per day is not large, after a month, a single product can achieve a profit of about 10,000 yuan.

2. Listing optimization is not done well, the system cannot accurately identify the product and match it to the appropriate location

Listing copy is the basis of on-site traffic. If the listing is well written and the content is accurate and detailed enough, it will match more traffic. However, if the content of the listing is biased and the category selection is not accurate, this will lead to inaccurate traffic or even no traffic.

For listings that place automatic ads, the system will automatically identify the content of the listing details and match it with a suitable display location. Among the various contents of the listing, category selection and title have the greatest weight. Therefore, when sellers release products, they must ensure that the category selection is accurate and the title should cover as many core keywords as possible for the product. Only in this way can automatic ads get more exposure.

3. The ad bid is too low, the ad is ranked low, and does not get enough exposure.

Although Amazon's ad ranking is not based solely on bidding, there is no doubt that ad bidding is an important factor affecting ad ranking. Another important factor is the quality score of the ad keywords.

When a listing starts advertising, if the ad exposure is low, if you look back and find that your product is not too unpopular and the listing details are optimized, you should try to increase the ad bid and then observe.

In general, the low number of orders on Amazon may be due to the fact that the product is unpopular and has no customer base. It may also be due to poor product listing optimization, resulting in inaccurate traffic or even no traffic.