These 10 problems that users complain about are all fatal

The points that users complain about the most for a product can provide a warning for future product developers. Let’s take a look at the ten issues that users complain about the most.

The core reason why no one uses your product is that your product experience is not good.

However, many people have not conducted in-depth research on what exactly is bad about the so-called bad experience and why it is bad.

In the past few years since the village chief started his business, he has developed many products and has tens of millions of paying users.

During this process, we received the most authentic feedback from tens of thousands of users about their product experience and the specific reasons why they stopped using the product.

1. Too few functions

If you are just starting a new industry, it is understandable that your product has few functions, as everyone is crossing the river by feeling the stones.

But if it is a mature industry, there will be leading product benchmarks.

If your product or function is too simple at this time, it will definitely be criticized and abandoned, and you will never be able to avoid being compared.

Therefore, the product that is launched for the first time must be attractive enough to users in some way to surpass other competing products.

2. Unsmooth use

Our previous product had a function that required saving posters, but the speed of generating a poster for an article was extremely slow each time.

There are also users who upload high-definition pictures, PDFs, etc., but the user experience is only a few times and they stop using them, which seriously affects efficiency.

Including when making some editing tools, others can save a video for 10 minutes, but you need 30 minutes, then many people can't wait.

3. The process is too complicated

In the past, if a user wanted to change the information of his or her product, the user had to first go to the homepage, find the settings, then find product management, then find information management, and finally find the product introduction.

After setting up, you have to exit layer by layer. The whole process is extremely long. On the one hand, it is difficult to find, and on the other hand, there are many steps.

Some users want to open a store, create an account or upload a product. It takes a long time for users to find the page and upload information.

There are even steps such as manual review, and then a 1-3 working day wait, which makes users completely impatient.

4. Slow function updates

One of the reasons why Xiaomi developed so quickly initially was that its software iteration was fast enough. It had to release a new version every week, with new features and bug fixes.

Just when users wanted to complain about bugs or new demands, they were met in the second week.

In the early days, we had few staff and developed many ports, so we usually updated once a month. In addition, there were many user demands, which resulted in a schedule of three or four months later.

A lot of customers were lost, after all, customers’ business cannot wait for you for three or four months.

Later it was discovered that the faster the iteration, the faster the user growth.

5. Customer service is too slow

It is difficult for small businesses to provide 24-hour online customer service, and usually employees or bosses themselves take on customer service duties.

But you never know when users will contact you. They may call you at two or three in the morning, or on holidays, or even on New Year’s Eve.

If the service is too slow, users will feel disrespected and their problems will not be solved in a timely manner, so they will be unwilling to pay any more.

To be honest, when doing service-related work, no matter the size of the company, no matter whether it is one person or 100 people, timely response customer service is required.

6. Withdrawal time is too long

If your product involves transactions and can help users realize cash, then you must pay attention to the time limit for withdrawals.

Generally speaking, when selling goods through e-commerce platforms, everyone understands that it will take 3-5 working days for the user to confirm receipt of the goods.

For other products, what users want most is same-day withdrawals and same-day arrival of funds. Withdrawal speed is the core competitive advantage.

We used to make a product. After the transaction was completed, the user did not initiate a withdrawal. Instead, we took the initiative to transfer money to the user, and did so multiple times a day. At this time, the user's enthusiasm was very high.

7. The product is too expensive

Generally, users need to pay three fees when using Internet products:

1. The handling fee or service fee is 3%, 5% or even more than 30%.
2. Software membership fees are 69, 199, 499, 1499 or even seven or eight thousand or tens of thousands.
3. Marketing service fees, such as fees charged by users for placing advertisements on your platform.

Of course, users hope that the price is as cheap as possible, but they will still compare prices with their peers and look at the quality of your products.

Just because you offer the lowest price doesn’t mean you will have customers.

8. Too many features and no focus

I mentioned earlier that users would complain about having too few functions, but that was in the early stages when we just started competing with others.

In the later stages, users will complain about you because you have too many functions.

There are many functions, but it is inconvenient for users to find them.

Many functions mean that some of them must be paid for use

More functions means that the product experience may become slower.

The bigger the products become, the easier it is to make them into a hodgepodge with all kinds of functions added.

But for some products, users’ needs are often very simple, and it is not enough to just pile up functions.

9. Poor product quality

Whether you are selling in an offline store or providing online Internet tools, poor product quality is fatal.

For example, it may be expired, taste bad, or be damaged, etc., so quality is the lifeline.

I suggest that you don’t make products at super low prices. Even if you give them to others, they will not have a good reputation.

It doesn’t have to be high-end, but it must have good value for money.

For online software products, so-called poor quality refers to various problems such as few functions, slow response, and many bugs.

10. No money made

Excluding the need for users to buy food and clothes, if you provide tools, products and tools for them to sell.

What users care about most is making money.

If users cannot sell your product, using your product does not increase exposure or provide more effective information.

In the user's perception, no money was made.

The reason why many people use Taobao, Pinduoduo, Douyin and Kuaishou is because they have the opportunity to make money.

Another underlying implication of not making money is that your product has no traffic, which is why many platforms do not have users to post content or sell products.

The above 10 points are the most common problems we encounter in the process of entrepreneurship.

The problems these users encounter are precisely the reason why many businesses fail.

Therefore, I hope everyone will pay more attention to these aspects that may affect your entrepreneurial failure, avoid them as much as possible, and continuously optimize your products and services.

Author: Village Chief WeChat Official Account: Shili Village