How much is the average bidding price for Amazon's targeted ads? What are the bidding options?

Merchants who open stores on Amazon need to understand the promotion costs when promoting, because although some promotion methods are very effective, the promotion costs are not low. Precision advertising bidding on Amazon belongs to this category, so how much is the price generally?

How much is the average bidding price for Amazon's targeted ads ?

The setting of Amazon advertising bidding is mainly analyzed from three aspects:

1. Product gross profit

In order to ensure product conversion rate, sellers will set Amazon advertising keyword bidding to about one-tenth of gross profit. For most products, the conversion rate can be above 10%. Taking this as a reference, if the advertising bidding is set to one-tenth of gross profit, the order conversion rate can reach more than 10%, and the advertising itself can achieve profitability, which is also the result we expect.

2. The system default recommended bidding range

If you don't consider profit and conversion rate, sellers can set the advertising bid to the system default recommended bid range. The system default range is based on the Listing weight coefficient when setting the ad and the advertising data of similar listings in the system. New ads can be run with the recommended bid for a period of time and adjusted according to actual performance. The main reference is the amount of data under different bids. If the amount of data is sufficient, the bid is appropriate. Otherwise, you need to increase the price.

3. Advertising budget and advertising expectations

According to the advertising budget and advertising expectations, the higher the advertising bid, the higher the ranking. If the seller wants to see the advertising effect faster, he can increase the bidding setting, but it must be based on this: the advertising daily budget amount must be more than 20 times the bidding amount.

What are the new bidding options for Amazon ads?

Amazon's new advertising bidding settings are divided into: dynamic bidding and fixed bidding

Dynamic bidding is divided into dynamic + only lowering and dynamic + raising or lowering. Such adjustments significantly increase the flexibility of advertising bidding. Sellers need to be aware that blind settings may generate unnecessary additional costs.

It is recommended that new sellers follow the original advertising ideas and choose "Dynamic Bidding - Only Lower" or "Fixed Bidding" when bidding, at least it will not incur unexpected costs. Sellers who are familiar with the advertising rules can choose "Dynamic Bidding - Increase and Decrease" to set the bid

I have introduced the cost issue of Amazon's precise advertising bidding. Although Amazon's precise advertising bidding is relatively expensive, it can bring a lot of precise traffic to merchants. However, if you don’t know how to use this promotion well, then your promotion costs may increase.

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