How many words are needed for Amazon’s targeted ads? How many words are appropriate?

Merchants who open stores on Amazon know that promotion needs to be done accurately, otherwise the traffic conversion rate will be very low, which will waste their own promotion costs. Therefore, merchants must do a good job of accurate keyword when placing advertisements. So how many accurate advertising words are generally used?

How many words does Amazon use for targeted advertising ?

For Amazon manual advertising, users search for keywords and then precisely target products on Amazon for advertising. Fees are charged based on the actual number of clicks.

If too few keywords are set, it may result in a low match with the keywords searched by users, or even a complete deviation, resulting in low display volume. However, if too many keywords are set, it may lead to a large number of invalid searches or invalid displays, wasting a lot of advertising costs and having a very low transaction rate. So how many keywords should be set for manual advertising?

In fact, for keyword settings, especially for keywords for new product ads, setting too few may not be a wise decision. When it is the first time to contact a new product in this category, we actually need to add more keywords to run data, and then strengthen our understanding of our qualified products based on the data. The official statement is 30-50 keywords, and the specific number should be determined according to the situation of your own product.

For example, if the product features are relatively simple and the functions are relatively simple, then the keyword settings will be concentrated in a smaller range in the major categories. At this time, even if there are not many keywords, due to the single feature, users will not avoid some unique terms when searching, so this can also display the results better. On the contrary, if the product features are relatively complex or there are multiple product sub-types that need to be exposed at the same time, then the keyword settings need to cover more product features.

In addition, merchants should note that in addition to setting keywords from the perspective of product features, we also need to consider keywords from the perspective of user needs. That is, consider whether the product features are completely equal to user needs. In many cases, the product features are not necessarily the user's needs. At this time, it is important to think from the user's perspective. When users search, they generally tend to search for a product that can meet their needs. This is not a product with many features. There are also products that do not meet the needs, and their features are meaningless.

I have introduced the number of Amazon's precise advertising words to you. Now the cost of advertising on Amazon is getting higher and higher, so many businesses are trying to increase revenue and reduce expenditure as much as possible. After controlling their own promotion costs, the promotion effect can be improved in disguise.

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