How to pause Amazon advertising portfolio? When to pause?

Everyone should know that you can place ads on Amazon. If you place ads and master the relevant skills, the results are actually very good. Amazon generally has an advertising combination. How to pause the Amazon advertising combination?

1. How to pause Amazon advertising portfolio?

Amazon automatic advertising can be paused, but everyone should also pay attention to the time period, otherwise it will have a relatively large impact on the advertising.

2. When will Amazon automatic advertising be paused?

1. When the traffic is low

It is recommended that you pause the ad in the evening when traffic is lower, which can avoid invalid and malicious clicks and reduce the cost of advertising.

2. When the profit margin is low

When the cost-effectiveness of your automatic advertising is low, if the profit margin is really low, you can consider pausing or even shutting down the advertising. For example, seasonal products such as clothing can be suspended during the off-season.

If you have to pause automatic advertising, there is another way, which is to lower your bid.

For example, if your product was originally on the first page and you want to reduce exposure and clicks, and the original bid was $2, you can lower it to $0.5. Generally, if it is not in the first three pages, the cost of clicking will be relatively low, and you don’t have to worry about your advertising costs being wasted.

Finally, some sellers were suspended after turning on automatic advertising. This may be because there are sensitive words in your listing, copy, etc., or the product is not suitable for advertising, so the system will automatically suspend it. You can also open a case to ask customer service what the cause is.

Everyone should know how to pause the Amazon advertising portfolio. Now on Amazon, you can actually learn about other promotion methods. When there are more choices of promotion methods, you can choose the one that suits your store.

Recommended reading:

What to do if Amazon ads have low click-through rates? What are the reasons?

What is the appropriate click-through rate for Amazon ads? How to improve it?

What are the overall strategies for Amazon advertising? What are the techniques?