What does Amazon's traffic limit mean? In what situations will the traffic be limited?

No matter which platform you open a store on, everyone must abide by the rules of the platform. If you do not abide by the rules, there will be relevant penalties. Many friends have opened stores on Amazon and some merchants have been restricted. What does Amazon's restriction mean?

1. What does Amazon’s current limit mean?

Sellers with a little experience will find that the Amazon system seems to have a natural bottleneck in traffic distribution. Accounts of different sizes, from the traffic of a single listing to the traffic of the entire store, seem to have a ceiling that cannot be broken through at certain stages.

Some sellers have been identified by Amazon and restricted because of some irregular operation methods, such as fake orders and manipulated reviews. The so-called restriction means that Amazon will reduce the exposure of the affected products in search results and promotion channels. At this time, the product's natural and advertising exposure may be reduced, and the number of orders may decrease, affecting the ranking.

2. In what situations will Amazon limit traffic?

1. Fake orders

Although Amazon has banned fake orders, sellers still do it, because without fake orders, there will be no traffic. Therefore, many sellers who were banned for fake orders recently are basically hopeless. However, fake orders are usually minor. Now many sellers have received traffic limit warning emails, and most of them have fake orders.

In addition to the fake orders mentioned above, it also includes using low-quality buyer numbers to fake orders and looking for service providers to customize ratings. For example, a service provider sells a listing at a low price, and then fake orders are placed and then sold to pile up ratings for the listing.

2. Accidental injury

Every year, Amazon takes a series of strict regulatory measures. A few days ago, a large number of sellers were blocked overnight due to account association issues. Afterwards, Amazon issued an apology letter and unblocked many sellers' accounts. This shows that Amazon would rather kill the wrong person than let them go. It is inevitable that there will be accidental injuries. Even if there is no fake order, you will receive a warning email about flow restriction and demotion.

If it is indeed a misjudgment, the seller can restore the listing by appealing, and the restored listing can continue to be sold.

3. Stores with a "criminal record" will be restricted and downgraded

Amazon has a series of performance evaluation mechanisms. Once a seller crosses the red line or fails to meet the standards, Amazon will restrict their sales license in serious cases, but for less serious cases, their listings will be restricted and downgraded.

Sometimes sellers are “punished” for crossing Amazon’s bottom line, sometimes Amazon asks sellers to make “sacrifices” in order to win more buyers’ reputation, and sometimes it is malicious operations by competitors.

Amazon’s traffic restriction actually means a reduction in store traffic. The most intuitive manifestation is a decrease in the number of visitors to the products, etc. Therefore, everyone must abide by the rules when opening a store on Amazon. Otherwise, it will be troublesome if there is a traffic restriction, and it will also be difficult to obtain traffic.

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