What are the consequences of Amazon limiting traffic? How to deal with it?

No matter which platform you open a store on, whether you are doing e-commerce or self-media, you need to abide by the rules. If you do not abide by the rules, there will be relevant penalties. Generally, the penalty is flow restriction. So what are the consequences of Amazon's flow restriction?

1. What are the consequences of Amazon limiting traffic?

Compared with direct account suspension, flow restriction does not directly close the store, but sellers cannot publish ads, product exposure is greatly reduced, and order volume drops sharply. In addition, the homepage search share of the restricted store is less than 5%, and the natural ranking drops sharply. The only way to maintain the exposure of the restricted part is to rely on a large number of ads.

Although, generally this kind of flow restriction penalty will clearly tell you the duration of the restriction in the email, such as 30 days, 15 days, etc., Amazon will make a judgment based on the extent of the account suspected of brushing orders.

Moreover, this forced traffic reduction seriously affected product sales, causing the product ranking to plummet, and it could not be recovered even after the traffic limit was lifted.

2. How to deal with Amazon's traffic restrictions?

1. The most common, and most easily overlooked, step is to clean up computer cookies.

2. If sales are declining, you can check the Business report traffic to see if there are any changes. If the listing is copied, the number of product orders will also be greatly affected.

3. If the hot-selling products suddenly become unavailable, it may be due to an operational error by the seller. You can check the address, zip code and other details, change the default address to the corresponding address, and the zip code must also correspond to the address, otherwise it will be blocked by Amazon. For logistics, choose global delivery.

4. If the listing contains sensitive words, the system will automatically block them. Check the listing word by word. If you find any sensitive words, file a case immediately and report to Amazon customer service for resolution.

Although traffic restriction on Amazon is not the most severe punishment, it still has a significant impact on the store. Although traffic restriction does not directly close the store, sellers cannot publish advertisements, product exposure is greatly reduced, and order volume drops sharply!

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