10 insightful sentences

This article summarizes 10 groups of excellent copywriting, which embody insights of different dimensions and reveal the inherently complex relationships between people, people and society, etc. It is recommended for copywriters, planners, and readers who are interested in insight and understanding. 

For many copywriters, praising their copy for being "insightful" can make people happier than praising their copy for being "thoughtful."

Regarding "insight", to put it simply, it may be "something everyone knows but has not discovered."

The three sets of copywriting I have seen recently expressed insights into people of different age groups from different angles, and they are very suitable to be read together.

01

Hahahaha, the children laughed out loud at this sentence

And the adults

Always typed.

Did you feel a slight shock in your heart after seeing this Children's Day copy from the new label but lab?

As mature adults, we should not only mute our crying, but even our laughter should be turned into text.

Children's Day is here. Although it has nothing to do with adults, I hope every adult can be less angry and more childish~

02

Patience: A mild disappointment masquerading as a virtue.

It comes from the American writer Ambrose Bierce, who is famous for his short satirical novels and a very famous vocabulary manual "The Devil's Dictionary", which mainly focuses on cynicism.

Just like his interpretation of "patience" - a mild disappointment disguised as a virtue, the author uses a cold and chilling perspective to see through a certain essence. It is a virtue to keep going in the face of failure and dissatisfaction, but in essence it is also disappointment and patience with the status quo.

03

"Next time you look down at a puddle with an umbrella, remember what I said about rain being God's fireworks."

——Yamamoto Cheese

It's a beautiful sentence, with the rhythm and flavor of poetry, and the description of the picture is also insightful: continuous raindrops are like crystal clear bead curtains, falling into puddles in strings, splashing ripples, and when magnified N times, it really looks like fireworks falling into the night sky, and small flowers floating on the earth.

04

Even a donkey pulling a mill won't whip itself, so why do you buy coffee to cheer yourself up when you go to work?

——@Love Potato

When I saw this sentence, I was about to order a cup of Luckin Coffee Raw Coconut Latte and I froze where I was. After thinking it over again and again, I decided to add an extra portion of konjac, turning it into a "slacking off" raw coconut latte, and I immediately felt better.

05

Many of us buy lottery tickets not for the chance to win, but for the chance to spend a few minutes fantasizing about winning.

——@ericdavis1240214

Many people say that our lottery is a "poor man tax", that is, the "IQ tax" that the poor pay for the chance to win the lottery due to their lack of knowledge. This is true, but in fact, for some people, spending a few dollars to experience the fantasy of winning the lottery is worth it, isn't it?

It reminded me of the scene in "The Long Season" where Biaozi bought a lottery ticket and said that he had that kind of luck. In the end, he really won the lottery, but he lost his life.

06

Like many times,

I tried to defend my mother in my heart.

Soften her sharp words.

Just to avoid hurting myself.

Li Ting's book "Between Hills" was recently released, and it is said that it was reprinted 5 days after it was released. We always sing praises of family affection, parental love, and children's love for their parents, but the relationship between people is complex. Even if they are as close as mother and daughter, there are mountains between their hearts, mountains between mother and daughter, mountains between times, and mountains between cultures. This book tells the story of how this gap is reconciled silently in the confrontation of life.

07

Resigning from your job is almost like dying. Everyone thinks that you have escaped from suffering, gone to a better place, and are happier than you are now.

——@ycxxlipe

Nowadays, any job is generally difficult to do, but what is more difficult than working is finding a new job.

So when we see a colleague resign with the confidence, we always subconsciously feel that he has gone to a better place, escaped from the current sea of ​​suffering, and reached a better paradise.

08

The day you are in a dilemma may be the time when a new world will appear.

This is almost a rule.

From Shi Tiesheng's "Sick and Fragmentary Brushstrokes", in fact, people are path-dependent, so they will be stuck in the same place over time. Often, only under the coercion of external forces, when they are in a dilemma, will they want to change, which will bring about a turning point and usher in a new world.

09

If a person has the ability to manage himself, he will manage himself.

If a person is unable to manage himself, he will meddle in other people's affairs.

——@lavalie

The "manage yourself" here means managing your own life well, and also controlling yourself from managing others at will, and allowing others to manage their own lives. If so, the world will definitely be a better place.

10

Life is like a Disneyland. Some people are willing to wait in the longest line to ride the most popular roller coaster, some people are willing to watch the entire parade just to catch a glimpse of their favorite characters, some people come in with VIP cards and have smooth access everywhere, and some people feel that they can't even afford to eat in the park. However, no matter who you are, no matter how you choose to play, you have already come to Disneyland, and you only have one day, so don't think too much, just have fun.

This is a passage I saw on Xiaohongshu, which uses "One Day at Disney" to metaphorically describe a person's life in the world. No matter whether you are rich or poor, as long as you are persistent and free and easy, since you have already got the admission ticket to this world, then have fun here. No matter which way you use, you must live this life well.

"Insight" reveals the essence of how people, things, and objects work. Just as the book "Insight" says: Insight means that from the moment you hear it, you will no longer be able to look at the world in any other way.

So insight is everywhere. It exists between the lines in life that you and I know but have not discovered.

Author: Kuang Thirteen

Source: WeChat public account "Copywriting Free Shipping"